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Ad Serving

Here’s the latest in Ad Serving.

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Innovid's Wins in 2024... So Far

Innovid has been recognized with awards in 2024 for our consistent innovation, amazing people, and outstanding efforts to make the advertising ecosystem more effective, efficient, and sustainable.

Why the Modern Ad Server Is a Marketer’s Secret Superpower

Why the modern ad server is a combination of technology and intelligence that gives marketers superpowers to solve the ad industry's biggest challenges.

Harmony Direct: A More Efficient CTV Supply Path (Video)

Harmony Product Lead Shamim Samadi explains the power of Innovid’s Harmony Direct to make the CTV ad ecosystem more effective, efficient, and sustainable.

Closing Time? How to Easily Switch From Amazon/Sizmek to Innovid

Are you switching from Amazon/Sizmek? Innovid isn’t a replacement. It’s an upgrade. Here are five reasons why the world's top advertisers trust Innovid.
Case Studies

CVS Automates Creative Development To Drive More Relevant and Effective Shoppable Experiences

Partnering with Innovid, CVS unlocked their already existing Feedonomics product feed and integrated it directly into the Innovid platform.
Blogs

Sizmek Shuttered: Is This a Seismic Shift for Ad Servers?

Today’s ad servers are not merely a transportation system to get a tag from point A to point B. They're indispensable technology for unlocking improved ad performance, increasing ROI, and gaining a un

Top 10 Innovid Blog Posts of 2023

Innovid's most popular blog posts shine a spotlight on what the world of converged TV advertising cares about most. Here’s a list of Innovid's 10 most-viewed blog posts since the start of 2023.
News

Innovid Launches Instant Optimization to Maximize Converged TV Campaign Performance Automatically

Using InnovidXP Measurement, Marketers Can Now Instantly Optimize Ads in Real-Time

New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results

New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns
News

Majority of Advertisers Spend More than Half of Their Time Optimizing Converged TV Ad Performance & Still Fall Short

New Innovid Study Reveals Disconnect Between Measurement & Optimization Across Converged TV, Resulting in Business Impact
Reports

The Converged TV Disconnect: Advertisers On Bridging the Gap Between TV Measurement Insights and Results

Spending on converged TV advertising is getting bigger. But new Innovid research reveals a converged TV disconnect as advertisers measure and optimize on separate platforms. And that’s hurting ROI.

Case Study — From Hurdles to High-Speed: Hybrid Ad Serving Helps PharmaAdvertiser Increase Speed to Market

Innovid developed a hybrid ad serving approach with CMI Media Group and Compas that enabled the pharma agencies to get to market fast.

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