Ad Serving
Here’s the latest in Ad Serving.
News
Innovid Report Details Trends, Creative Benchmarks, & Best Practices for Advertising on Live-Streamed Sports
As live sports shift to streaming, Innovid's latest report, “Winning Big with CTV Advertising on Live-Streamed Sports,” reveals how CTV advertising is reshaping the fan experience & redefining ROI.
News
Alltold & Innovid Collaborate on First-of-its-Kind Analysis on the State of Inclusive Advertising in CTV
Innovid and Alltold announce the release of "The State of Representation in CTV Advertising," a groundbreaking report that benchmarks inclusivity in ads across streaming.
Innovid's Wins in 2024... So Far
Innovid has been recognized with awards in 2024 for our consistent innovation, amazing people, and outstanding efforts to make the advertising ecosystem more effective, efficient, and sustainable.
Explore all Ad Serving
News
Innovid Report Details Trends, Creative Benchmarks, & Best Practices for Advertising on Live-Streamed Sports
As live sports shift to streaming, Innovid's latest report, “Winning Big with CTV Advertising on Live-Streamed Sports,” reveals how CTV advertising is reshaping the fan experience & redefining ROI.
News
Alltold & Innovid Collaborate on First-of-its-Kind Analysis on the State of Inclusive Advertising in CTV
Innovid and Alltold announce the release of "The State of Representation in CTV Advertising," a groundbreaking report that benchmarks inclusivity in ads across streaming.
Innovid's Wins in 2024... So Far
Innovid has been recognized with awards in 2024 for our consistent innovation, amazing people, and outstanding efforts to make the advertising ecosystem more effective, efficient, and sustainable.
Why the Modern Ad Server Is a Marketer’s Secret Superpower
Why the modern ad server is a combination of technology and intelligence that gives marketers superpowers to solve the ad industry's biggest challenges.
Harmony Direct: A More Efficient CTV Supply Path (Video)
Harmony Product Lead Shamim Samadi explains the power of Innovid’s Harmony Direct to make the CTV ad ecosystem more effective, efficient, and sustainable.
Closing Time? How to Easily Switch From Amazon/Sizmek to Innovid
Are you switching from Amazon/Sizmek? Innovid isn’t a replacement. It’s an upgrade. Here are five reasons why the world's top advertisers trust Innovid.
Case Studies
CVS Automates Creative Development To Drive More Relevant and Effective Shoppable Experiences
Partnering with Innovid, CVS unlocked their already existing Feedonomics product feed and integrated it directly into the Innovid platform.
Blogs
Sizmek Shuttered: Is This a Seismic Shift for Ad Servers?
Today’s ad servers are not merely a transportation system to get a tag from point A to point B. They're indispensable technology for unlocking improved ad performance, increasing ROI, and gaining a un
Top 10 Innovid Blog Posts of 2023
Innovid's most popular blog posts shine a spotlight on what the world of converged TV advertising cares about most. Here’s a list of Innovid's 10 most-viewed blog posts since the start of 2023.
News
Innovid Launches Instant Optimization to Maximize Converged TV Campaign Performance Automatically
Using InnovidXP Measurement, Marketers Can Now Instantly Optimize Ads in Real-Time
New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results
New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns
News
Majority of Advertisers Spend More than Half of Their Time Optimizing Converged TV Ad Performance & Still Fall Short
New Innovid Study Reveals Disconnect Between Measurement & Optimization Across Converged TV, Resulting in Business Impact
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