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CTV Advertising
CTV Accounts for Nearly Seventy Percent of Global Video Impression Share for Automotive Advertisers
New global report from Innovid highlights sustained growth in CTV as automotive advertisers seek engagement and performance
Advertising Measurement
Innovid and NBCUniversal to Deliver Outcomes Measurement for Local Advertisers Across CTV and Linear
Innovid announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers across CTV and linear.
CTV Advertising
CTV Accounts for Over Half of Global Video Impression Share According to New Innovid Study
Global report showcases growth and sustainability in CTV as advertisers prioritize its role in their media mix
Advertising Measurement
Innovid and Davis Elen Advertising Prove Cross-Device Effectiveness in Partnership with Samsung and LG
Expanded InnovidXP partnership measures reach, frequency, and overlap results in real-time across CTV, linear, desktop, and mobile screens to yield incremental reach and frequency-based cost savings
Personalization
Innovid Brings Data-Driven Personalization to Walmart’s Demand-Side Platform’s CTV Advertising Capabilities
New integration helps Walmart Connect advertisers deliver more relevant ad creative to connected TV ads
Company & Culture
Innovid Names Ken Markus Chief Operating Officer
Google veteran to lead cross-functional, company-wide operations building increased value for customers through best-in-class services
Advertising Measurement
Innovid & Ascendant Network Research Spotlights How Advertisers are Adapting Video Mix, Media, & Creative Strategies for Converged TV
Study polled senior-level marketers to understand how advertising strategies have changed to reach and engage with audiences across linear, CTV, and digital
CTV Advertising
PadSquad & Innovid Introduce Advanced Interactive CTV Ad Offering
PadSquad’s in-house creative team is an on-demand resource for brands looking to quickly produce and deliver interactive connected TV ad campaigns that drive business outcomes
Company & Culture
Innovid Appoints David Helmreich as Global Chief Commercial Officer
20+ year industry veteran to lead revenue and client-focused functions
Advertising Measurement
Innovid Bolsters Cross-Platform TV Dataset with Kinetiq Integration
Linear Local, National & Global Ad-Occurrence Data, Combined with Second-by-Second CTV Ad Impressions, Establishes Scalable Source of Real-Time Converged TV Airings
CTV Advertising
NEW STUDY: 92% of Surveyed Advertisers Say Gaining a Unified View of Converged TV is Important
Report uncovers challenges and opportunities within the converged TV landscape
CTV Advertising
Innovid Debuts New Technology to Algorithmically Optimize Creative in Real-Time, Improving Performance Across CTV, Video & Display
Latest innovations build on seamless, sophisticated optimization options to surface granular insights to maximize efficiency and effectiveness
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