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Company & Culture

Ad-Tech Leader Innovid Goes Public via Spac Deal

Zvika Netter, Co-Founder and CEO of Innovid, talks about the listing, and the challenges advertisers and publishers have engaging with customers in a video landscape
Company & Culture

TV ad tech company Innovid plans going public via SPAC

Innovid, a 14-year-old ad tech company focused on connected television, plans to go public via a merger with a publicly traded special purpose acquisition company
Ad Serving

Innovid adds digital audio to ad mix

An audio option for big brands that don't "heart" giant conglomerates
Company & Culture

Innovid, a Global Leader In Connected TV Ad Delivery and Measurement, to Become Publicly Listed at an Implied $1.3 Billion Valuation via a Merger with ION Acquisition Corp. 2 Ltd.

The transaction implies a pro forma evaluation of approximately $1.3 billion for Innovid via a merger with ION Acquisition Corp. 2 Ltd.
Ad Serving

Innovid Adds Audio to Omni-Channel Ad Serving Capabilities

New audio solution further expands leading Innovid’s omni-channel advertising suite which already includes TV, video, display, and social
Company & Culture

Innovid Bolsters Investment in Identity and Measurement, Hiring Several Industry Vets to Drive Strategy and Continued Growth

Former Nielsen Marketing Cloud CTO joins executives from Comscore, Adobe and more to support Innovid’s advancement of measurement across CTV and beyond
Company & Culture

Innovid Promotes Stephanie Geno to Chief Marketing Officer

Stephanie Geno will bring her unique balance of strategic planning, partnership marketing, and technical depth to further boost innovation efforts as Innovid's first Chief Marketing Officer
Company & Culture

Innovid Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces For 2021

Innovid has been named to Inc. magazine’s annual list of the Best Workplaces for 2021 and was also named a winner in the Established Excellence: 5-14 years in business category
CTV Advertising

Innovid Enables Programmatic Interactive CTV Buying At Scale Through Advanced Creative Marketplace

The Trade Desk, Magnite, and more join the consortium to power advanced creative buying programmatically across the connected TV ecosystem
Advertising Measurement

Global CTV Impressions Up 60%, According to Innovid Study

"The past year upended the way we engage with content, and brands have had to adjust their strategies accordingly," added Hogue when speaking about the Global Omni-Channel Benchmarks Report
Advertising Measurement

CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement?

Innovid released its Global Omni-Channel Benchmarks Report that analyzes nearly 250 billion video and display advertising impressions served on the company’s platform in 2020

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