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CTV Advertising

The State of Connected TV
Report 2020

The Association of National Advertisers (ANA) and Innovid invited national brands to participate in a first-of-its-kind study designed to uncover actionable learnings for marketers.

The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks

Innovid researchers observed and analyzed every campaign run by Innovid between January 1, 2018, and December 31, 2018. Using this data we’ve created benchmarks insights for video advertisers.

Video Trends & Best Practices for Automotive

This ebook includes creative best practices for automotive campaigns, as well as trends and opportunities for automotive brands to drive action with consumers.

How Leading CPG Brands Are Pushing the Boundaries of Digital Video

In this report, discover how CPG marketers are leveraging data-driven and interactive video across all screens—including connected TV (CTV) to lean in to the direct-to-consumer strategy.

CTV Report | Engaging Audiences in the New Living Room

Discover insights and success stories from Volvo, Modi Media, and true[X] on how they’re transforming the commercial experience for the interactive, CTV audience.

Annual Global Video Benchmarks

Innovid’s annual benchmark report aims to provide marketers, agencies and digital publishers with guidance and insight on what is resonating in video advertising. Download the report!

Data-Driven Strategy Guide

We’ve created our new Data-Driven Video Marketing Strategy Guide - to help marketers discover the power of data and how to activate it for more personalized and effective video marketing.

OTT Education Pack

With roughly two-thirds of US consumers now using OTT devices*, it’s increasingly important for marketers to master video advertising on the big screen. Download our OTT Education Pack to learn more.

Interactive Video Starter Guide

Innovid’s Interactive Video Starter Guide includes everything you need to know about how to begin your interactive video strategy or to maximize your existing interactive strategy.

Where Are Brand Marketers Taking Their Video Strategy in 2018?

As video continues to adapt to the ever-changing digital landscape, we can use the information from this survey to gauge where major brands are focusing their budget.

2017 Global Video Benchmarks

Our Global Video Benchmarks release in 2017, take a closed look at how advanced video compares to pre-roll and discover the overall baseline for major KPIs in 2016.

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