Blogs
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CTV Advertising
How CTV Delivers “Goldilocks” Reach and Frequency to Advertisers
CTV provides advertisers unprecedented “Goldilocks” scale to ensure that your reach and frequency level is neither too high nor too low — but just right.
CTV Advertising
Introducing Harmony
Innovid's Harmony is a first-to-market product suite bringing harmony to the CTV advertising ecosystem for advertisers, publishers, and media platforms.
CTV Advertising
Bringing Harmony to the CTV Marketplace. Together.
Innovid launched Harmony, new products that address CTV advertising's biggest challenges to build a better future for brands, agencies, and publishers.
Explore all Blogs
CTV Advertising
How CTV Delivers “Goldilocks” Reach and Frequency to Advertisers
CTV provides advertisers unprecedented “Goldilocks” scale to ensure that your reach and frequency level is neither too high nor too low — but just right.
CTV Advertising
Introducing Harmony
Innovid's Harmony is a first-to-market product suite bringing harmony to the CTV advertising ecosystem for advertisers, publishers, and media platforms.
CTV Advertising
Bringing Harmony to the CTV Marketplace. Together.
Innovid launched Harmony, new products that address CTV advertising's biggest challenges to build a better future for brands, agencies, and publishers.
CTV Advertising
Can the CTV Advertising Ecosystem Avoid the Mistakes of the Past?
As linear TV rapidly approaches its fully digital future, we can learn a lot from the mistakes of the digital display past to create a better CTV future.
CTV Advertising
Why Brands Are Embracing Advanced Creative in Their CTV Advertising
On CTV brands can boost performance by leveraging new advertising formats — such as interactive and DCO ads — that simply aren’t available on linear TV.
CTV Advertising
Media Mavens: The Innovid Interview with Andres Fabian
In this interview, creative director Andres Fabian dives deep into dynamic creative optimization (DCO), the increasing power of metrics, and more.
CTV Advertising
Personalization and CTV: Advertisers Close in on the Holy Grail
As the personalized, 1-to-1 advertising pioneered on the internet migrates to CTV, Innovid's Dan Mouradian and Blair Robertson make the case that personalized ads will transform TV advertising.
CTV Advertising
Innovid Launches "The CTV Advertising Insights Report 2024"
Innovid's new CTV Advertising Insights Report 2024 analyzes 380 billion video ad impressions to spotlight key ad performance trends for brands, agencies, and publishers.
Advertising Measurement
New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP
Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform.
CTV Advertising
How Interactive Super Bowl Ads Are Changing the Game
Using Innovid technology, Paramount+ garnered strong engagement with interactive ads promoting "Halo" and other content during the Super Bowl.
CTV Advertising
Media Mavens: The Innovid Interview with Alissa Coronna
In the latest Media Mavens Q&A, Innovid interviews Alissa Coronna, Leo Burnett’s EVP-Head of Data Intelligence, about data, creativity, CTV, and more.
Advertising Measurement
Advertisers Optimize Less Than They Measure. Why That’s a Problem.
With CTV, advertisers can use data to understand how their campaigns are performing. Then they can quickly optimize by doubling down on what’s working.
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