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Driving Video Engagement Through the Purchase Funnel with Interactive Video
Adding a layer of interactivity to video ads has become an important tool for marketers since it gives consumers the option to spend more time with brands.
Spotlight On: Innovid’s New VP of APAC, Henry Schenker
Innovid has added Henry Schenker as the VP of the Asia-Pacific region and has just opened up our newest office in Singapore.
2018 Video Goals from Top Brand Marketers
Video is a big deal for brand marketers—but what are their next steps to make their video marketing success this year? Check out our videos to find out!
3 Things to Consider During the NewFronts & Upfronts
Upfronts & NewFronts are an exciting time in our industry as they set the stage for TV and digital video innovation in the year ahead and CTV is in center focus.
CTV & OTT Take Center Stage as We Enter the NewFronts
Over-the-top (OTT) and connected TV (CTV) are primed to take center stage at NewFronts this year and advertisers and publishers should take note for the future.
Data, Data, Data: Why Personalization is a Main Focus for Marketers
This year, marketers accelerated strengthening their personalization strategies. Personalized video marketing can result in a 200% lift in brand metrics.
Kellogg’s Pringles, CBS Interactive, and Innovid Debut First Live Streaming Interactive TV Advertising Campaign during the Big Game
Kellogg’s Pringles, CBS Interactive and Innovid launched the first live streaming interactive CTV campaign during Super Bowl LIII.
CES 2019 Recap Through the Eyes of the New Consumer
Check out the winners (and losers) of the technology showcased at CES and what’s most interesting from the perspective of a Gen Z'er for the future of AI.
CES 2019: 5G, Transparency, TV Innovation & OTT Measurement Take Center Stage
At CES, the major themes that will shape 2019 revolve around 5G, data transparency in the age of GDPR, TV innovation & OTT measurement. Innovid was there in full force.
OTT TV Advertising Takes the Lead in Attention and Engagement
OTT content viewing is surging, and viewers are choosing the big screen in their living room as their preferred environment for watching video content.
Innovid CTO & Co-Founder, Tal Chalozin, Inducted into the American Advertising Federation (AAF) Hall of Achievement
We celebrate our CTO and Co-founder, Tal Chalozin, on his induction into the 2018 class of the American Advertising Federation (AAF) Hall of Achievement.
Introducing... the Mobile Programmatic Video Buyer’s Guide!
Innovid collaborated with the MMA and a number of in-app mobile video inventory providers to help demystify mobile in-app for agencies and advertisers. Those efforts have been coming to fruition.
Want to Learn How We Can Make Your Advertising Easier?