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CTV Advertising

The Importance of Storytelling in Connected TV Advertising

Tips for bringing your connected TV advertising to life with sequential personalization tactics.
Company & Culture

Innovid Is Going Public

Today we announced Innovid will become a public company. This major milestone in our journey is yet another testament to the incredible work we do together every day.

How to Achieve ROI Growth with Personalization: Lessons from Mondelez

How Mondelez achieved year-over-year ROI growth by delivering true personalization at scale.
Ad Serving

Innovid Adds Audio Ad Serving to Omni-Channel Offering

New audio capabilities round out Innovid’s omni-channel delivery platform, which already includes TV, video, display, social, and DOOH.

Bringing Real-Time Sports Data to Advertising

How brands can leverage proprietary real-time sports data to better connect with highly-engaged sports fans.
Company & Culture

Employee Spotlight: Loren Davis, Sr. Client Operations Manager

See how Loren’s been able to create her own roles, start an internship program, and really shape the trajectory of her own career at Innovid.
CTV Advertising

The State of CTV Advertising: New Research with Digiday

We surveyed brand marketers and agency executives to better understand where the industry stands in its CTV advertising journey. Get the results.
Company & Culture

Life as a Product Manager at Innovid

Being a Product Manager at Innovid is like being a mini CEO of your business unit. Take a look at all this challenging yet rewarding role entails!
Ad Serving

A Plea to Eliminate Manual Tag Wrapping

Why marketers need to move away from the error-prone process of manually wrapping tags and embrace the accuracy of automation.
CTV Advertising

OTT Composer Changed the Game for Publishers

How Innovid’s OTT Composer armed publishers with the creative solutions needed to unlock connected TV.
Advertising Measurement

Auto Advertising Gains Horsepower: Video Insights from Innovid iQ

Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.
CTV Advertising

CTV Advertising Takeaways from TVOT Live! 2021

Key takeaways from TVOT Live! 2021, covering omni-channel marketing, personalization at scale, and advanced TV measurement.

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