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Personalization

3 CTV Advertising Takeaways from General Motors

On Wednesday, April 27, Innovid’s CTO and co-founder, Tal Chalozin, spoke with David Spencer, Manager of Emerging Partnerships for General Motors (GM), at Adweek’s Convergent TV Summit about the curre
CTV Advertising

CTV Takes Center Stage in Latest Global Benchmarks

Learn how TV advertising strategies have adapted through insights gained from analyzing 286+ billion video impressions served on Innovid’s platform.
Ad Serving

Netflix Proves SVOD Might Be Going FAST

Given the recent Netflix news, let’s take a closer look at what Netflix’s situation suggests about the future of SVOD and FAST streaming.
Creative Management

3 Trends in CPG Digital Commerce

As brands continue evolving and fine-tuning their “content as CPG digital commerce” strategy, several highlights stand out.
Personalization

Closing the Loop of Creative Optimization with Consumer Insights

For many brands the ultimate measure of success happens outside the digital ecosystem with critical insights coming post-campaign. Learn how Innovid’s partnerships and solutions leverage consumer insi
Creative Management

Peach Joins Innovid Creative Bridge to Streamline Creative Delivery

Peach integrates with Innovid’s Creative Bridge to automate creative delivery and workflow for mutual global brands.
CTV Measurement

Independent Converged TV Measurement Is Here

Innovid acquires TVSquared powering independent measurement across TV, CTV & digital
Personalization

Innovid Partners with Cuebiq to Enable Visitation-Based Creative Optimizations

Innovid partners with Cuebiq to leverage location data to drive in-store foot traffic for DCO campaigns.
CTV Advertising

Florida Virtual School Drives Engagement with Targeted Messaging and Interactive Trivia on CTV

Florida Virtual School partnered with Innovid to launch targeted interactive CTV campaigns. Learn more about the results in this case study overview.
CTV Advertising

The Surge in QR Code Usage Has Serious Lasting Power

See how Innovid’s Interactive CTV solutions helped CT Lottery boost awareness and drive conversions to their site.
Personalization

Mondelēz Ritz Personalizes Around Social Gatherings for a 340% Boost in CTR

See how Innovid’s personalized approach helped Mondelēz International elevate consideration for their brand Ritz during social gatherings.

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