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Advertising Measurement

More Marketing Partners, More Problems

A measurement provider is essential to boost effectiveness in campaigns. But is enlisting a high volume of marketing partners necessary?
Ad Serving

What's Up with Invalid Ad Traffic?

Ever run a campaign with seemingly stellar performance only to find out that your ad traffic is mainly invalid? Let's get to the bottom of it.
CTV Advertising

Reimagine TV Advertising? We Did That—and There’s a Highlight Reel

Campaign partnered with Innovid to interview the industry's top advertising execs on all things CTV, measurement, and more. Tune in!
Identity Resolution

What if We Never Had Third-Party Cookies?

As we pivot towards a third-party cookieless world, it’s time to hone our focus on alternatives.
Ad Serving

What the Heck is an Ad Server? And Why Do I Need One?

Let’s be honest—do you really know what an ad server is? You can probably deduce that it’s a platform for serving ads. In essence it is.
Creative Management

8 Cutting-edge QR Code Advertising Strategies

QR code advertising is so hot right now. Why? With QR codes, CTV advertisers can engage viewers at every stage of the marketing funnel. Here are 8 QR code strategies to take your interactive video ads

Renault Group Outperforms Industry Benchmarks With Personalized Creative

Renault was looking to increase brand awareness and gain interest in their new 2021 Duster. The approach: creative personalization.
CTV Measurement

Revolutionize TV Advertising with InnovidXP

InnovidXP – the first global measurement platform powered by ad serving data and creative personalization.
Creative Management

CPG Brands and Sequential Messaging: Ads So Personalized, You Won’t Need the Skip Button

There's so much potential for CPG brands to tell captivating stories through sequential messaging. Here’s a bit about what sequential messaging is and how CPG brands can use it.

3 CTV Advertising Takeaways from General Motors

On Wednesday, April 27, Innovid’s CTO and co-founder, Tal Chalozin, spoke with David Spencer, Manager of Emerging Partnerships for General Motors (GM), at Adweek’s Convergent TV Summit about the curre
CTV Advertising

CTV Takes Center Stage in Latest Global Benchmarks

Learn how TV advertising strategies have adapted through insights gained from analyzing 286+ billion video impressions served on Innovid’s platform.
Ad Serving

Netflix Proves SVOD Might Be Going FAST

Given the recent Netflix news, let’s take a closer look at what Netflix’s situation suggests about the future of SVOD and FAST streaming.

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