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Advertising Measurement

Squadron Taps InnovidXP to Measure & Optimize TV Investments for High-Growth Startups

With InnovidXP, a global measurement platform built for converged TV, Squadron supplies its clients with real-time proof of TV advertising’s impact. InnovidXP provides analytics to Squadron’s clients
Ad Serving

Top 10 Innovid Blog Posts of 2023

Innovid's most popular blog posts shine a spotlight on what the world of converged TV advertising cares about most. Here’s a list of Innovid's 10 most-viewed blog posts since the start of 2023.
Advertising Measurement

CTV x Commerce: Roundel & Innovid Look at Shopper Behavior & Ad Trends

Roundel and Innovid teamed up to create this report which examines market changes and provides useful advice for the world of CTV where there are more ways to reach and engage audiences than ever.
Advertising Measurement

How the Converged TV Disconnect Hits the Entertainment and Financial Services Industries Hardest

Advertisers spend significantly more time measuring their campaigns than optimizing them. This gap is the converged TV disconnect, and it hits harder in the entertainment and finance verticals.
Advertising Measurement

The Converged TV Disconnect is Magnified for Media Buyers and Creatives

The converged TV disconnect, which is the gap between measurement and optimization of converged TV ad campaigns, tends to be larger for media buyers than for creatives.
Advertising Measurement

Why the Media Rating Council is Poised to Become Even More Crucial

New Innovid research shows 86.8% of advertisers place a high value on Media Rating Council accreditation, and the MRC may become even more important as the 100% digital future of TV approaches.
Advertising Measurement

Media Mavens: The Innovid Interview with Katie Driggs

"An ad server allows us to look at reporting in near real time, without having to manually calculate it all. It is critical; it allows us to react in real time," Katie Driggs says.
Advertising Measurement

4 Scary Monsters That Frighten Media Strategists (and How to Escape the Fear)

We here at Innovid have compiled a brief list of what should scare media buyers these days (and how to overcome these fears). 
CTV Advertising

Top 8 Quotes from Advertising Week Showcasing the Power of CTV

The power of connected TV (CTV) dominated the conversation at Advertising Week New York 2023. Here are 8 quotes illuminating the effectiveness of CTV.
Advertising Measurement

What Impact Did the Writer’s Strike Have on TV Viewership and Advertising?

With viewership data quickly available from many sources, such as Innovid, brands and agencies can track shifts in TV audiences almost in real time when impactful events, such as the strikes, occur.
CTV Advertising

THQ Nordic Partners with Paramount and Innovid and Exceeds Interactive CTV Engagement Benchmarks by 13x

To promote its new video game, “SpongeBob SquarePants: The Cosmic Shake,” THQ Nordic partnered with Paramount and Innovid to create interactive CTV experiences that drove powerful engagement.
Advertising Measurement

New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results

New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns

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