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Advertising Measurement

New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP

Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform. 
CTV Advertising

How Interactive Super Bowl Ads Are Changing the Game

Using Innovid technology, Paramount+ garnered strong engagement with interactive ads promoting "Halo" and other content during the Super Bowl.
CTV Advertising

Media Mavens: The Innovid Interview with Alissa Coronna

In the latest Media Mavens Q&A, Innovid interviews Alissa Coronna, Leo Burnett’s EVP-Head of Data Intelligence, about data, creativity, CTV, and more.
Advertising Measurement

Advertisers Optimize Less Than They Measure. Why That’s a Problem.

With CTV, advertisers can use data to understand how their campaigns are performing. Then they can quickly optimize by doubling down on what’s working. 
Advertising Measurement

Innovid’s Super Bowl MVPs (Most Valuable Promoters)

What brands were the winners in the battle for Super Bowl ad supremacy? Innovid's data team crunched the numbers and here are our Most Valuable Promoters.
CTV Advertising

How Streaming Is Changing Super Bowl Advertising — for the Better

Millions will stream the Super Bowl, and brands will use interactive creative formats available on CTV to push the boundaries of advertising.  
CTV Advertising

New Streaming Service Shows Live Sports Are Running to CTV

The new ESPN, Fox, Warner Bros. sports streaming platform doesn’t have a name yet, but it has a clear message: The era of CTV advertising is upon us. 
Ad Serving

Closing Time? How to Easily Switch From Amazon/Sizmek to Innovid

Are you switching from Amazon/Sizmek? Innovid isn’t a replacement. It’s an upgrade. Here are five reasons why the world's top advertisers trust Innovid.
CTV Advertising

100% Digital TV Is Coming. Are You Ready?

As streaming and CTV continue their growth, advertisers are boosting spending on CTV, not only for its reach but also for its effectiveness.
CTV Advertising

TV Speak: Innovid’s Modern Glossary for Converged TV Advertising

As TV barrels toward its 100% digital future, this glossary will help brands, advertising agencies, and publishers understand the acronyms and industry jargon in our fast-changing industry.
Advertising Measurement

Chrome Officially Begins Shutting Down Cookies, but Life Finds a Way

Even though Google Chrome is deprecating cookies, advertisers working with Innovid will still be able to deliver, personalize, and measure their ads.
Ad Serving

Sizmek Shuttered: Is This a Seismic Shift for Ad Servers?

Today’s ad servers are not merely a transportation system to get a tag from point A to point B. They're indispensable technology for unlocking improved ad performance, increasing ROI, and gaining a un

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