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Advertising Measurement

Looking Forward to 2024: A Message from Innovid's CCO

Innovid CCO Dave Helmreich reinforces the company's commitment to reimaging the possibilities of TV and says a new pricing structure is planned for 2024.
Advertising Measurement

Innovid Unlocks the Power of InnovidXP Self-Learning for Media Partners

Our InnovidXP Certification Program makes it easy for partners to provide training for broadcasters and streamers that are using InnovidXP for measurement, outcomes, or both!
Advertising Measurement

Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company

Get an inside look at how Compulse used InnovidXP to optimize CTV campaign messaging and audience targeting in-flight, resulting in a 241% lift in KPI performance.
Advertising Measurement

Case Study – InnovidXP x Compulse Turbocharge Converged TV for National Law Firm

Get an inside look at how InnovidXP and Compulse supercharged a leading law firm's cross-platform TV campaign reach and performance with measurement and data-driven insights.
Advertising Measurement

Right Here, Right Now: Measurement & Creative Innovation at Cannes Lions ’23

Innovid partnered with Campaign UK at Cannes Lions to produce a video series that uncovers what executives at The Trade Desk, Carat, Roku, LG Ads and more are doing to maximize converged TV campaigns
Ad Serving

Case Study — From Hurdles to High-Speed: Hybrid Ad Serving Helps PharmaAdvertiser Increase Speed to Market

Innovid developed a hybrid ad serving approach with CMI Media Group and Compas that enabled the pharma agencies to get to market fast.
CTV Advertising

CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions

Innovid analyzed +330 billion video impressions to uncover the latest CTV and creative insights for advertisers.
Advertising Measurement

NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On

Innovid is proud to partner with NBCUniversal to provide advertisers with a unified, cross-platform view of linear and CTV advertising + actionable metrics for reach and outcomes.

AI in Ad Tech: Cutting Through Hype & Harnessing Potential

“AI Mania” is in full swing. Let's cut through the hype and learn how advertisers can leverage AI to create more engaging and personalized campaigns.
Advertising Measurement

InnovidXP Enables Local & National Advertisers to Drive Outcomes Across Connected TV & Streaming with Disney Advertising

Innovid and Disney Advertising are collaborating to provide advertisers with always-on, actionable insights across Disney digital and streaming inventory, using InnovidXP.
Advertising Measurement

Apple, Attribution, & InnovidXP: How Innovid is Responding to Recent Privacy Enhancements

Apple is updating its privacy stance. Learn how this data loss will impact attribution and measurement — and what Innovid is doing to help marketers stay ahead.

Case Study – Haleon Heals + Personalizes at Scale with Innovid DCO

Learn how Haleon used Innovid DCO tools to target audiences with personalized ads — boosting connections, clickthrough rates, and efficiency.

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