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Advertising Measurement
Apple, Attribution, & InnovidXP: How Innovid is Responding to Recent Privacy Enhancements
Apple is updating its privacy stance. Learn how this data loss will impact attribution and measurement — and what Innovid is doing to help marketers stay ahead.
Personalization
Case Study – Haleon Heals + Personalizes at Scale with Innovid DCO
Learn how Haleon used Innovid DCO tools to target audiences with personalized ads — boosting connections, clickthrough rates, and efficiency.
Advertising Measurement
It's All About the Creative
Converged TV marketers should lean into creative metrics. Learn how measuring creative performance helps to reach and engage audiences, and moreover, inspire action.
Advertising Measurement
Case Study: Panera x InnovidXP — The Bread & Butter of Streaming TV Advertising
Learn how Panera’s agency, Publicis, used InnovidXP to inform optimizations, capture cost efficiencies, and increase unique reach in streaming ads.
Ad Serving
Case Study: Canvas Worldwide x Innovid’s Automated Integration Saves Major Time
Learn how Canvas Worldwide, one of the fastest growing media agencies, saved an average of 60 minutes per campaign with Innovid's Google Campaign Manager integration.
Omni-Channel Advertising
Adapting Mix, Measurement, & Creative Strategies for Converged TV
Innovid x Ascendant Network uncovered how advertisers are adapting their video mix, measurement, and creative strategies today to take advantage of the converged TV landscape.
Advertising Measurement
4 Pillars of Championing Converged TV Campaigns
Master the pillars of building successful converged TV campaigns, including data–because, thanks to the abundance of new metrics at our fingertips, measurability is greater today than ever before.
Omni-Channel Advertising
Converged TV Unification is Happening Today!
Hear from advertisers leveraging unified solutions to get a holistic view into audience reach and performance across converged TV platforms and screens.
CTV Advertising
Adtech Empowers Industry Evolution: Predictions for 2023
What will this year bring across the converged TV landscape? We have predictions from the top experts in adtech.
CTV Advertising
3 CTV Strategies to Spur More CPG Brand Loyalty
We're digging into data-backed streaming strategies to boost brand loyalty on CTV.
Advertising Measurement
The One-Two Punch of Independent Global Ad Serving + Measurement at Scale
Discover the powerful combination of independent global ad serving and cross-platform analysis in this webinar!
Identity Resolution
Identity: Look Back/Look Ahead with Winterberry Group
Identity resolution is one of the most talked-about areas of adtech, and also one of the most complex. We spoke with experts from Winterberry Group about what to expect in 2023.
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