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Advertising Measurement

Retail, CPG, Auto On The Rise: Video Insights from Innovid iQ

Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.
Identity Resolution

Decode Digital Identity with Innovid’s New Cheat Sheet

What marketers need to know about digital identity, why it matters, and what to expect in a world focused on consumer privacy.
Personalization

Making The Case: A Marketer’s POV on Cookie Consent

Ad tech’s hottest topic identity. Focus on the consumer. A marketer’s POV on cookie consent.
CTV Advertising

What CTV Advertisers Should Learn From The Past

Media consumption has evolved more in the past 5 years than in the 50 that preceded it. The hyper-growth of CTV shows no signs of slowing down.
Advertising Measurement

New Month, New Innovid iQ Data

New January 2021 Innovid iQ Data. Total video impressions grew +24% year-over-year in January 2021.
CTV Measurement

Anheuser-Busch Benefits from 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights

Using our consolidated measurement and CTV platform, Anheuser-Busch ran a programmatic campaign across 26 CTV publishers resulting in improved cost efficiency across platforms.
Company & Culture

The Best Things We Binged in 2020

Recommendations on what to watch and listen to in 2021 based on what the Innovid Marketing team liked (or didn’t but consumed anyways) in 2020.
Ad Serving

Innovid Announces Open API to Streamline Creative Asset Management

Innovid teams up with Adstream to streamline campaign management for global brands, saving them both time and money.
Advertising Measurement

Introducing Innovid iQ 2.0

Innovid iQ represents the most complete picture of the state of video advertising. Check back monthly to view year-over-year video trends.
Advertising Measurement

Innovid MRC Accreditation Covers Widest Breadth of Channels -- OTT, Video and Now Display

Innovid now offers the most robust accreditation coverage. Gain an independent, single source of truth through our omni-channel ad serving platform.
CTV Advertising

Predictions 2021: Scale, Data, and Identity Will Drive Rebound Success and Advertising Growth

After a year of disruption and what felt like constant change, new principles, best practices, and realities have emerged as we welcome 2021.
Company & Culture

Innovid Named as a Media Measurement Technology Sample Vendor in The Gartner Marketing Technology Vendor Guide

The report aims to help Chief Marketing Officers make budget optimization decisions about MarTech measurement partners.

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