Partnership allows Atlas to use Innovid's platform to deliver advanced video advertising across screens and gather actionable user insights.
NEW YORK, March 5, 2014
Innovid has been selected by Atlas Solutions as the technology platform to deliver advanced video advertising anywhere. Through the partnership, Atlas and Innovid will align systems to provide Atlas' current and future worldwide advertising agency clients with direct access to deliver addressable and interactive video ads while gathering meaningful engagement metrics across all screens.
As the line between TV and digital video become increasingly blurred, advertisers are searching for a complete solution to deliver engaging experiences across connected TVs, game consoles, tablets, smartphones, and other connected devices. The integration of ...more