Unleashing the Power of Data-Driven Video
As the fastest-growing segment of the marketing mix, digital video is poised to become the next major battleground for data, with brands forecasted to double their overall budgets to $15 billion by 2019, according to eMarketer.
We realize that learning how to leverage data to inform video messaging can be complicated. That’s why we’ve created our new Data-Driven Video Marketing Strategy Guide - to help marketers discover the power of data and how to activate it for more personalized and effective video marketing.
This in-depth strategy guide includes everything you need to know about first- and third-party data, ad server data, how to activate data for video personalization, closing the loop with video data passback, sample strategies, and key use cases.