Video Marketing Leader Now Delivers Data-Driven Advanced Video Creative for Facebook and Instagram Across All Devices
NEW YORK, NY--(Marketwired - April 20, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced the beta launch of personalization, interactive and measurement solutions for social video. The new offering enables advertisers to reach and engage consumers on Facebook and Instagram via data-driven, immersive video content. The beta will be expanded over the coming months. This news comes shortly after Snapchatannounced a partnership with Innovid to give advertisers access to video metrics and impressions for the mobile-only social channel.
Innovid's social video solution allows social audiences to engage with additional branded content-such as extended video, store locators, coupons and more-without ever leaving the post. Additionally, data-driven video posts can leverage location, first-party or third-party data to personalize the experience for the viewer, and thus elicit a higher viewer response rate.
Marketers leveraging Innovid's social video solution can now embed, distribute, and promote pre-roll and advanced creative video to target audiences on any device. The video content can live on a brand's Facebook page as a post and can also serve as paid media on both Facebook and Instagram. Innovid provides a single, smart embed tag that supports desktop and mobile, which the advertiser can then add to their social feed. The tag then serves an interactive and/or personalized, fully-responsive version of the video creative to the viewer, supporting both mobile landscape and mobile vertical (portrait) views, while providing real-time analytics to understand engagement and performance.
"In today's fragmented world, marketers are continually challenged to capture consumers' attention, but with over 100 million hours of video viewed on Facebook every day, social video has proven to be an incredible amplifier," said Zvika Netter, co-founder and CEO at Innovid. "The addition of social video to our video marketing platform takes us one step further in our continued mission to provide marketers with the most seamless way possible to engage consumers on any device and medium, while providing real-time analytics."
Taylors of Harrogate, a UK-based tea and coffee company, is among one of the first brands to explore Innovid's social video offering on Facebook with the help of media agency Goodstuff Communications. The interactive video campaign gives Facebook audiences the choice to choose coffee taste preferences within the video and then delivers a personalized coffee blend recommendation as a result. The campaign has driven a 35 percent engagement rate and more than 30 seconds of additional time spent with the consumer, as compared to the average industry benchmark. The video also gained nearly 4,500 likes, 400 shares, and 300 comments from consumers.