Brand Direct Service Subscription Agreement

This Service Subscription Agreement (the “Terms”), together with all Order Forms executed by the parties (collectively, the “Agreement”), governs the terms and conditions under which the entity entering into these Terms (“Customer” or “You”) may use and access the Services offered by Innovid, LLC (“Innovid”), which are further described below. Please read this Agreement carefully. By executing a statement of work, an insertion order or other ordering document (each, an “Order Form”) that references these Terms, and/or by otherwise indicating acceptance of these Terms, You agree to be bound by the Agreement. If You do not agree to all the terms and conditions of the Agreement, You will not have any right to use the Services. Innovid’s acceptance is expressly conditioned upon Your assent to all the terms and conditions of the Agreement. If the Agreement is considered an offer by Innovid, acceptance is expressly limited to the terms and conditions contained herein. In the event of any conflict between an Order Form and these Terms, the terms of these Terms shall prevail.

1. Definitions. 

1.1. “Ad”means a video advertisement or other online advertisement created, measured or served through use of the Services.

1.2. Account” means a user account used by Customer in connection with Innovid’s online user interface.

1.3. “Affiliate”means an entity that, directly or indirectly, is Controlled by, or is under common Control with, a party. For the purposes of this definition, “Control” means (i) direct or indirect control of at least 50% of the voting rights required to elect a majority of its directors, (ii) the power directly or indirectly to (a) elect a majority of its directors or (b) cause the direction of its management, whether through share ownership, contract or otherwise, or (iii) the direct or indirect ownership or control of all or substantially all of its assets reasonably required for the performance of this Agreement.

1.4. “Code”means code provided by Innovid to Customer in order to display or measure the Ads on Media.

1.5. Content” means any and all materials selected, uploaded, submitted or provided to Innovid by or on behalf of Customer, including, without limitation, images, videos, links, advertising materials, logos, graphics, text, music and audio, and any content to which the uploaded material is linked to.

1.6. CPM” means cost per thousand Impressions.

1.7. Documentation” means all specifications, user manuals, and other technical documentation relating to the Services.

1.8. Integrated Vendor” means a third-party service provider that Innovid has integrated with the Services in order to enable the possibility of Integrated Vendor Services to be provided to Customer.

1.9. Integrated Vendor Services” means services provided by an Integrated Vendor through an integration with Innovid.

1.10. “Impression”means each individual call to servers used by Innovid to return an Ad to the Media and/or to track or measure an Ad.

1.11. Intellectual Property Rights” means any and all now known or hereafter existing: (i) rights associated with works of authorship, including copyrights, mask work rights, and moral rights; (ii) trademark or service mark rights; (iii) trade secret rights; (iv) patents, patent rights, and industrial property rights; (v) layout design rights, design rights, and other proprietary rights of every kind and nature other than trademarks, service marks, trade dress, and similar rights; and (vi) all registrations, applications, renewals, extensions, or reissues of the foregoing, in each case in any jurisdiction throughout the world.

1.12. Media” means any website, mobile website, mobile application, connected TV device or other media, device or platform that is owned or operated by Customer, or on which Customer is otherwise authorized to sell, optimize, manage, display or measure advertising. If the Media is owned and operated by a third party, such third party is referred to as a “Publisher”.

1.13. Proprietary Elements” means the Service, the Documentation, and any and all of Innovid’s proprietary technologies, know-how, products, processes, algorithms, user interfaces, advertising formats, designs, and other tangible or intangible technical material or information utilized by Innovid or made available to Customer by Innovid in providing the Services, together with all Intellectual Property Rights therein.

1.14. Reports” means the reports provided by Innovid to Customer that are generated from the Services regarding the performance of the Ads, whether provided via manual or automated means.

1.15. Services” means Innovid’s proprietary services for: (i) designing, creating and serving Ads, which may enable end users to engage with Ads in real time via roll-overs and/or click-throughs; (ii) the Reports and the Code; and (iii) such set-up and production work with respect to the Ads as may be agreed upon by the parties from time to time in connection with this Agreement or a mutually executed Order Form or other writing (email sufficing).

1.16. Trademarks” means the logos, service marks and trademarks of a party.

2. License; Restrictions; Trademark Usage; Ownership; Client Agreements.

 2.1. License. Subject to the terms of this Agreement, during the Term, Innovid grants Customer a limited, non-exclusive, non-transferable, non-sublicensable, license to access and use the Services solely in accordance with the Documentation for the purpose of enabling the display and/or measurement of Ads on Media.

 2.2. Restrictions. Customer shall not: (i) sell, rent, lease, sublicense or otherwise make the Services or any portions or copies thereof available to any third parties; (ii) modify, copy, translate, reverse engineer, decompile, create derivative works based upon, disassemble, or attempt to decipher any source code of, the Services or any portions thereof; (iii) alter, destroy or otherwise remove any proprietary notices displayed or embedded within the Services; (iv) interfere with or disrupt the Services or any security mechanisms deployed by Innovid in connection therewith; or (v) use the Services for any purpose not expressly permitted in this Agreement, including but not limited to performing comparisons or other “benchmarking” activities, either alone or in connection with any software. Customer shall keep its Account username and password secure and shall be solely responsible for all activity occurring under its Account.

 2. 3. Trademark Usage. Each party (the “Granting Party”) grants to the other party a limited, non-transferable, non-exclusive, non-sub-licensable, worldwide, royalty-free right and license during the Term to use and reproduce the Granting Party’s Trademarks to market and promote the Services during the Term. All use of the Granting Party’s Trademarks shall inure to the benefit of the Granting Party, and shall be in accordance with the Granting Party’s trademark usage guidelines provided to the other party from time to time in advance and in writing.

 3. Ownership. The Proprietary Elements and all Intellectual Property Rights therein are the exclusive property of Innovid or its suppliers. Customer hereby assigns to Innovid any suggestions, ideas, enhancement requests, feedback or recommendations provided by Customer related to the Proprietary Elements. Except for the limited license expressly granted to Customer in Section 2.1 of this Agreement, no express or implied license or right of any kind is granted to Customer regarding the Proprietary Elements or any part thereof, including any right to obtain possession of any source code, data or other technical material relating to the Proprietary Elements. All rights not expressly granted to Customer in this Agreement are reserved to Innovid.

 4. Integrated Vendors; Content; Local Law; Exclusivity.

4.1. Integrated Vendors. From time to time, Innovid may make Integrated Vendor Services available to Customer. Customer’s use of Integrated Vendor Services may be subject to the Integrated Vendors’ terms of use, agreements, privacy policies and/or other third-party agreements or terms and conditions (collectively, “Third-Party Agreements”). Customer is solely responsible for abiding by all applicable Third-Party Agreements. Customer must pay any fees due to the Integrated Vendors directly with respect to any Integrated Vendor Services, except for specific campaigns for which Innovid has agreed in writing to invoice Customer directly for Integrated Vendor Services (in which latter case, Customer must pay such fees directly to Innovid in accordance with the terms of this Agreement). Innovid reserves the right not to agree to invoice Customer directly for any Integrated Vendor Services until both Customer and Innovid have executed Innovid’s change order form or other agreement specifying the details of the invoicing and/or other relevant campaign details (“Change Order Form”) in a form reasonably satisfactory to Innovid. Innovid may add or remove integrations with Integrated Vendors from time to time. If Customer elects to receive any Integrated Vendor Services through or in conjunction with the Services, Customer hereby authorizes Innovid to share data related to or collected in connection with Customer’s advertising campaigns with the applicable Integrated Vendor. Customer agrees that data from the Media may be utilized for the purposes of performing cookie syncs with Integrated Vendors. Customer will be solely responsible for its use of and interactions with the Integrated Vendors. INNOVID IS NOT RESPONSIBLE FOR, AND DISCLAIMS ALL LIABILITY IN CONNECTION WITH, INTEGRATED VENDOR SERVICES AND THE ACTS OR OMISSIONS OF INTEGRATED VENDORS.

4.2. Content. Customer shall be responsible for providing the Content to Innovid in accordance with Innovid’s specifications and guidelines. Customer retains any and all Intellectual Property Rights that it holds in the Content. Customer hereby grants Innovid a worldwide, royalty-free, sublicenseable license to use, reproduce, modify and re-format for technical purposes, distribute, publicly perform, publicly display, digitally perform and measure the performance of the Ads and the Content for the purpose of performing the Services on Media designated by Customer, and for marketing and promoting the Services. Customer is solely responsible for obtaining all rights, approvals, licenses, consents, releases and permissions necessary to: (i) upload, submit, select and/or provide Content to Innovid and/or (ii) cause any Ads to be served or measured by Innovid. Innovid is not responsible for reviewing the Content or Ads.

4.3. Local Law. Customer acknowledges its responsibility to ensure that its use of the Services is permitted under the laws of its jurisdiction(s) and the jurisdictions in which the Services are utilized and agrees to indemnify and hold Innovid harmless if Customer’s use of the Services is in violation of local law.

4.4. Exclusivity. Customer shall not use any third-party vendor for video ad serving during the Term.

5. Payment.

5.1. Fees. Customer shall pay the fees set forth in the applicable Order Form. Innovid shall provide to Customer monthly invoices where monthly fees have been incurred for gross Impressions (provided that if Innovid has agreed to bill Customer for Integrated Vendor Services, Innovid may issue invoices for Integrated Vendor Services only after Innovid has received an applicable invoice from the applicable Integrated Vendor). All payment obligations are non-cancellable and all amounts paid are nonrefundable. At Customer’s request, Innovid shall provide copies of the monthly invoices to the advertising agency or payment processor with whom Customer works (collectively, “Payment Processor”), in which case Customer shall cause such Payment Processor to make all payments due to Innovid in accordance with the payment terms and rates contained in this Agreement (provided that the same shall not release Customer from its payment obligations in this Agreement). Notwithstanding the foregoing, Customer shall remain liable for all payments hereunder. The gross Impressions counted by the ad server utilized by Innovid shall be used as the basis for calculating the amounts owed with respect all per-Impression fees. If there is a discrepancy exceeding ten percent (10%) between the number of gross Impressions counted by Customer or its third-party ad server, and the number of gross Impressions counted by Innovid or its third-party ad server, then upon Customer’s request, the parties will in good faith attempt to resolve such discrepancy by, among other things, exchanging any data or other information relevant to the disputed amounts of gross Impressions. In all cases, Innovid will not be responsible for any third-party or Customer errors in Impression counting where such errors result in underreported numbers. Innovid will collect full payment based on accurate gross Impressions counted after reconciling errors. Notwithstanding the foregoing, Customer shall pay any amounts that are not disputed in good faith in accordance with this Section 5. All amounts payable to Innovid under this Agreement will be made without the right of setoff or counterclaim, and without deduction or withholding. Innovid may increase rates no more than 7% at any time after the Initial Term upon at least thirty (30) days prior written notice to Customer. Integrated Vendors may increase prices for Integrated Vendor Services at any time, with or without notice (although Innovid will endeavor to provide Customer with notice thereof after Innovid has learned of the increase).

 5.2. True-Up. With respect to each calendar year during the Term of this Agreement (pro-rated for the number of days in which this Agreement was in effect during such year), Customer will pay Innovid the greater of (i) the Minimum Annual Spend set forth in the applicable Order Form (or any fee increase made in accordance with Section 5.1); or (ii) the fees due by Customer calculated in accordance with the Rate Card set forth in the Order Form (or any fee increase made in accordance with Section 5.1) based on Customer’s actual usage of the Services in such calendar year. The amount due by Customer for the difference between the Minimum Annual Spend applicable to each calendar year during the Term and the total fees already paid by Customer for such year (the “True Up”) will be included in the last invoice of such calendar year.

5.3. Payment Timing. Customer shall pay the amounts due pursuant to Innovid’s invoices within thirty (30) days of Customer’s receipt of each such invoice. Any invoice-related dispute with respect to which Customer does not notify Innovid in writing within fourteen (14) days of Customer’s receipt of the applicable invoice shall be deemed waived.

 5.4. Taxes; Payment Procedure. All amounts payable hereunder exclude all applicable sales, use and other taxes. Customer will be responsible for payment of all such taxes (other than taxes based on Innovid’s net income), and any related penalties and interest arising from the non-payment thereof. Amounts due under this Agreement and not paid by their due date shall incur interest of one and a half percent (1.5%) or the maximum allowed by law, whichever is less, and Customer shall be responsible for the reasonable collection costs (including without limitation attorneys’ fees and collection agency fees) incurred by Innovid in its efforts to collect such overdue amounts. Innovid shall be entitled, in its sole discretion, to withhold performance and discontinue provision of the Services until all amounts due are paid in full or to turn Customer over for collection to a third-party agency.

 6. Term and Termination.

 6.1. Term. Unless terminated earlier as permitted herein, the initial term of this Agreement shall be for a period commencing on the Initial Term Start Date set forth in the first Order Form executed by the parties and ending on the Initial Term End Date set forth in such Order Form (the “Initial Term”). Thereafter, this Agreement shall automatically renew for successive one-year periods (each a “Renewal Term” and together with the Initial Term, the “Term”) unless either party notifies the other in writing at least thirty (30) days prior to the end of any Initial Term or Renewal Term that it does not wish to renew this Agreement. In addition, this Agreement may be terminated by:

6.1.1. Either party, immediately upon written notice, in the event that the other party materially breaches this Agreement, and such breach is not cured within thirty (30) days of written notice thereof; or

6.1.2. Either party, immediately upon written notice, if the other party becomes bankrupt, insolvent, fails to pay its debts as they become due, or otherwise ceases to conduct business in the ordinary course.

6.2. Effect of Termination; Survival. Immediately upon termination, Customer will cease using the Services, the Innovid Trademarks and the Code (except to the extent that existing campaigns have not been completed as of the termination date; in such case Customer may continue to use the Services and Code until such campaigns have been completed, and the Term of this Agreement shall be extended until such completion). Impressions occurring post-termination as a result of failure to cease using the Code will be payable in accordance with the terms of this Agreement notwithstanding termination. Sections 1, 3, 4.1, 4.3, 5 (to the extent of outstanding payment obligations), 6.2, 8, 9, 10, 11 and 12 shall survive termination or expiration of this Agreement.

 7. Representations and Warranties.Each party represents and warrants to the other that (i) it has the full right, power, and authority to enter into this Agreement; (ii) the execution of this Agreement and performance of its obligations under this Agreement do not and will not violate any other agreement to which it is a party; (iii) this Agreement constitutes a legal, valid and binding obligation when agreed to, and (iv) it will maintain a privacy policy linked to from its corporate website’s home page that discloses its practices regarding the collection, use and sharing of data and that complies with applicable laws and regulations, and will abide by such privacy policy. Customer represents and warrants at all times that: (a) it has sufficient rights in and to, and has secured all necessary rights, releases and approvals in and to the Content, Ads and Media in order to grant the licenses in this Agreement to Innovid, and that it is legally authorized to act on the Content, Ads and Media in the manner contemplated by this Agreement; and (b) the Content, Ads and Media do not contain content that violates any applicable laws or regulations or any rights of any third parties, including but not limited to infringement or misappropriation of any copyright, patent, trademark, trade dress, trade secret, music, image or other proprietary or property right or any data protection law, or that is unlawful, fraudulent, threatening, defamatory, obscene, pornographic, profane or hateful, deceptive, libelous, hate-promoting or discriminatory or that encourages illegal behavior, or that includes or constitutes false advertising, unfair competition, invasion of privacy or publicity rights, or that contains any viruses, worms, Trojan horses, malware, spyware or other contaminants.

 8. Indemnification. Each party (the “Indemnifying Party”) will indemnify and hold the other party and its officers, directors, agents, Affiliates and employees (collectively, the “Indemnified Party”) harmless from and against any and all third-party claims, actions, liabilities, losses, expenses, damages, and costs (including, without limitation, reasonable attorneys’ fees) against the Indemnified Party (collectively, “Claims”) arising out of or related to a breach by the Indemnifying Party of its representations and warranties under this Agreement. Customer will defend, indemnify, and hold harmless Innovid, its directors, officers, Affiliates, employees and agents from and against any and all Claims arising out of or related to the Ads, the Content, the Media and the content contained in the foregoing. The foregoing indemnification obligations are conditioned on the Indemnified Party: (i) giving the Indemnifying Party notice of the relevant claim; (ii) reasonably cooperating with the Indemnifying Party at Indemnifying Party’s expense, in the defense of such claim; and (iii) giving the Indemnifying Party the right to control the defense and settlement of any such claim, except that the Indemnifying Party shall not enter into any settlement that affects the Indemnified Party’s rights or interest without the Indemnified Party’s prior written approval. The Indemnified Party shall have the right to participate in the defense at its expense. In the event that the Indemnifying Party fails to defend and/or indemnify the Indemnified Party, the Indemnified Party has the right to defend or settle any claim on its own behalf though counsel of its own choice and be fully reimbursed by the Indemnifying Party for all costs and expenses of such defense.


10. Privacy. Customer represents and warrants that:

10.1. It shall adhere to all “Rules”, defined as all applicable laws, regulations and regulatory guidelines, as well as any applicable self-regulatory guidelines, including, without limitation, the Self-Regulatory Principles of the Digital Advertising Alliance (“DAA”), the Codes of Conduct of the Network Advertising Initiative (“NAI”), and the Self-Regulatory Principles of the European Digital Advertising Alliance (“EDAA”), as each may be amended from time to time.

10.2. It shall ensure that: (i) there is a conspicuously posted privacy policy accessible by direct link from the Media’s home page that complies with all Rules; (ii) it abides by such privacy policy; (iii) such privacy policy (a) discloses that third parties serve and measure advertising within the Media and the types of information collected by such third parties, and (b) provides a clear and conspicuous link to the NAI opt-out page (currently located at!/) or the DAA opt-out page (currently located at!/), as well as all necessary notifications to data subjects pursuant to EU 2016/679 General Data Protection Regulation (“GDPR”); and (iv) Customer will have obtained and documented evidence of any necessary consent, pursuant to applicable data protection laws, including without limitation GDPR and other Rules in every jurisdiction in which information may be collected, or other lawful basis (per GDPR Article 6) pursuant to which Personal Data of individuals may be used in connection with the Services.

10.3. It will not use any data provided by Innovid under this Agreement to identify or re-identify an individual, either alone or in combination with other data, or merge such data with any personally identifiable information, or enable or permit any third party to do any of the foregoing; and

10.4. In the event that, with respect to data collection or use in connection with any Ad, Customer requests, engages in, permits or enables any activities constituting Interest-Based Advertising, Cross-App Advertising, Retargeting, Online Behavioral Advertising, cross-device linking or other form of personalized advertising, as each such term is defined in the Rules or generally understood in the digital advertising industry, Customer shall (i) ensure that such Ad includes the DAA’s AdChoices icon or otherwise meets the requirements for Enhanced Notice (as defined in the NAI Code of Conduct); or (ii) provide written notice to Innovid that such Ad must include Enhanced Notice and send the relevant Enhanced Notice assets to Innovid for inclusion within a reasonable time prior to the date on which such Ad is scheduled to run, it being understood and agreed that Innovid shall abide by Customer’s request to include Enhanced Notice with respect to any Ad type in which such capability is supported in accordance with industry standards.

10.5. Pursuant to GDPR, as between Customer and Innovid, with respect to the Services, Customer is a Controller, and Innovid is a Processor. The parties hereto agree that: (i) all personnel engaged in processing Personal Data (as defined in GDPR) are and will remain committed to confidentiality; (ii) each party shall take industry appropriate technical and organizational measures to ensure the security of processing; (iii) with respect to Personal Data of individual users of Services, as well as Personal Data of Customer personnel and other data subjects, Customer and its personnel hereby approve of all industry reasonable sub-processing, including, without limitation, CRM, backup services, marketing services, ERP services, audit, verification, trafficking, analytics, etc.; (iv) as reasonably required, Innovid will assist Customer, at Customer’s sole expense, in responding to requests for exercising Data Subjects’ rights, and will endeavor to assist Controller with its obligations pursuant to Articles 32-36 of GDPR, including data security, data protection impact assessments, and breach notifications, and Innovid will promptly inform Customer if it is asked to do something which to its knowledge violates GDPR or other data protection law of the EU or a member state; (v) where required by applicable laws, Innovid will endeavor to delete and procure the deletion of any Personal Data where so instructed by Controller within a reasonable time frame and subject to proportionate expense, unless retention is required by Rules or audit requirements; (vi) the parties will make available all information necessary, and reasonably available to the other as may be required to demonstrate compliance with GDPR obligations under article 28; (vii) Innovid may allow for and contribute to audits and inspections in this regard under GDPR; (viii) Innovid may process Personal Data in the EU, but also in other locations, such as the UK, USA, and Israel, and will do so in accordance with Chapter V of GDPR, including without limitation an adequacy ruling, or successor certification to Privacy Shield. In the absence of an adequacy ruling or successor certification to Privacy Shield, where the Services involve the transfer of Personal Data out of the EU or the UK, the parties agree that such transfers shall be governed by the applicable SCC, which shall be incorporated into this Agreement by reference. For the purposes of the descriptions in the SCC, Customer is the “data exporter” and Innovid is the “data importer”. The “SCC” means: (a) for EU Personal Data, the unchanged version of the standard contractual clauses (applicable module: MODULE TWO: transfer controller to processor (without optional clauses)) in Commission Decision 2021/914/EU (the “EU SCC”) which can be found on Innovid’s website with completed annexes at; and (b) for UK Personal Data, the unchanged version of the Standard Contractual Clauses for the transfer of personal data to processors established in third countries set out in Commission Decision (2010/87/EU) (without optional clauses) (the “UK SCC”) which can be found on Innovid’s website with completed annexes at Innovid’s Data Protection Officer may be contacted at Customer shall implement appropriate technical and organizational measures to ensure, and to be able to demonstrate, that processing is performed in accordance with GDPR, including making Personal Data accessible to, or transferring it to, Innovid.

10.6. Customer and Innovid agree to negotiate in good faith with each other to make any amendments to this Agreement as are reasonably necessary to comply with the Rules from time to time.

 11. Confidentiality. The parties acknowledge that, in the course of their dealings hereunder, each may receive (“Recipient”) or otherwise become familiar with information about the other (“Discloser”), including but without limitation information about Discloser’s technology, client order information, financial information, code, product roadmaps, business activities and operations, trade secrets, third-party business relationships, and all other information disclosed or made available by Discloser to Recipient that is marked “confidential” or “proprietary” or that should otherwise be reasonably understood to be confidential or proprietary (the “Confidential Information”). Customer hereby acknowledges and agrees that the fees and information regarding the operation of the Services constitute Confidential Information of Innovid and that Innovid may disclose Confidential Information of Customer to Innovid’s Affiliates, and to Integrated Vendor(s) selected by Customer as permitted above. Further, in the event that Customer makes use of an advertising agency to manage Customer advertising campaigns hereunder, Customer agrees that Innovid may disclose Customer’s Confidential Information to such advertising agency. Recipient hereby agrees to take reasonable measures to maintain the confidentiality and secrecy of the Confidential Information of Discloser and to avoid its disclosure. Recipient agrees to limit access to the Confidential Information to those of its authorized employees, advisors, subcontractors, vendors, agents and representatives (collectively, “Representatives”) who have a need to know solely in connection with Recipient’s performance or receipt of the Services contemplated by this Agreement or in connection with Recipient’s enforcement of its rights hereunder, provided that such Representatives are, by reason of written agreement or operation of law, bound by confidentiality restrictions consistent with those contained in this Section with respect to such information. Recipient will not attempt to reverse engineer the design or function of any of the Confidential Information of Discloser. Recipient shall have no obligation with respect to information which: (i) was rightfully in possession of or known to Recipient without any obligation of confidentiality prior to receiving it from Discloser; (ii) is or becomes publicly available without breach of this Agreement; (iii) is rightfully obtained by Recipient from a source other than Discloser without any obligation of confidentiality; (iv) is independently developed by Recipient without use of Discloser’s Confidential Information; (iv) is disclosed with Discloser’s approval; or (v) is disclosed by Recipient under a valid order of a court or government agency of competent jurisdiction, provided that Recipient provides prior written notice to Discloser of such obligation and reasonably cooperates with Discloser (at Discloser’s expense) in Discloser’s efforts to convince such court or government agency to restrict or prevent the disclosure. Customer agrees and acknowledges that: (a) Innovid may use and disclose information which it has collected or received in connection with the Services in a form that is not identifiable to Customer or end users in order to provide, enhance, market or improve the Services; and (b) in cases where Customer is not the owner and/or operator of the Media on which Ads are placed, and Innovid has a contractual relationship with the Publisher of such Media whereby Ads may be served on such Media, Innovid may disclose information regarding the performance of the Ads on such Media to that Publisher (including impressions, clicks, and other metrics broken out by date, time and advertiser) for reporting purposes. During the Term, the parties further agree to executing cross-marketing efforts and joint press releases, the content of which must be mutually agreed upon in advance.

12. Anti-Corruption. Neither Customer nor Customer’s Affiliates, nor, to the best knowledge of Customer, any of Customer’s or Customer’s Affiliates’ respective Representatives, is aware of or has taken any action, directly or indirectly, that would result in a violation by any such person of the Foreign Corrupt Practices Act of 1977, as amended, and the rules and regulations promulgated thereunder (the “FCPA”), or any other applicable anti-bribery or anti-corruption rules or regulations (together with the FCPA, the “Anti-Corruption Rules”), including, without limitation, making use of the mails or any means or instrumentality of interstate commerce corruptly in furtherance of an offer, payment, promise to pay or authorization of the payment of any money, other property, gift, promise to give, or authorization of the giving of anything of value to any “foreign official” (as such term is defined in the FCPA) or any foreign political party or official thereof or any candidate for foreign political office, in each case, in contravention of the Anti-Corruption Rules. Additionally, Customer and its Affiliates have conducted their respective businesses in compliance with the Anti-Corruption Rules and have instituted and maintain policies and procedures designed to ensure, and which are reasonably expected to continue to ensure, continued compliance therewith.

13. Miscellaneous. This Agreement sets forth the entire understanding of the parties with respect to the subject matter hereof, and supersedes all other prior or contemporaneous representations, discussions, agreements and understandings between the parties with respect to the subject matter hereof, whether oral or in writing. This Agreement shall be governed by the laws of the state of New York, without regard to its conflicts of laws principles. Any action or proceeding arising out of or relating to this Agreement shall be commenced and litigated to conclusion only in the state or federal courts located in New York County, New York, and the parties irrevocably submit to the exclusive jurisdiction and venue of such courts over such action. The parties hereby expressly waive New York General Obligations Law Section 5-903 and therefore agree to the automatic renewal provisions provided herein. Innovid may engage third parties to furnish services in connection with the Services, provided that such third parties have executed appropriate confidentiality agreements with Innovid. Customer’s Affiliate(s) may elect to receive Services under this Agreement and in such case, such Affiliate shall be considered “Customer” under this Agreement with respect to its use or receipt of the Services as if such Affiliate had entered into a separate agreement with Innovid, and such Affiliate shall be responsible for its acts or omissions hereunder. Customer may not assign, delegate or otherwise transfer this Agreement, whether by operation of law or otherwise, without Innovid’s prior written consent. Any assignment in violation of the foregoing shall be void ab initio. Innovid may assign, delegate or otherwise transfer this Agreement, whether by operation of law or otherwise, to an Affiliate or in connection with a merger, reorganization, spin-off, consolidation, sale of a majority of its issued and outstanding voting securities, or sale of all or substantially all of its assets or otherwise. Subject to the foregoing, this Agreement shall be binding on permitted successors and assigns. The waiver by either party of any breach or violation of any provision of this Agreement shall not operate or be construed as a waiver of any subsequent breach or violation hereof. The parties shall be deemed to be acting as independent contractors and shall not be deemed to be agents, representatives, joint venturers or partners. Neither party is authorized to bind the other to any obligation, affirmation or commitment with respect to any other person or entity. Any notices to be given hereunder may be effected either by personal delivery in writing or by registered or certified mail (postage prepaid with return receipt requested), overnight delivery service or facsimile (with a copy by registered or certified mail). The date upon which any such notice is received at the designated address shall be deemed to be the date of such notice. Neither party shall be liable to the other for any non-performance or delay in the performance of any of its obligations hereunder (excluding payment obligations) due to any cause beyond such party’s reasonable control or due to an act of god, act of civil or military authority, terrorist act, fire, labor disturbance, flood, pandemic or epidemic, governmental rule or regulation, war, riot, delay in transportation, shortage of raw materials, shortage of services, power outage, or hacker attack (each, a “Force Majeure Event”). This Agreement may be executed in counterparts which, when taken together, shall constitute one and the same instrument. This Agreement shall be construed as though both parties jointly drafted it. The captions in this Agreement are for convenience only and shall not affect its interpretation. In the event that any of the provisions contained in this Agreement are held to be unenforceable such provisions will be narrowed (or deleted if necessary) to the minimum extent necessary to make them enforceable. Innovid reserves the right to modify this Agreement at any time by posting the new terms and conditions on Innovid’s website. Changes are effective immediately upon posting.

Last updated: May 6, 2022