Innovations to leverage CTV’s full potential
CTV By the Numbers: Growth, Gaps, and What Marketers Can't Ignore (Infographic)
An infographic overview of the latest insights into CTV advertising.
What if We Never Had Third-Party Cookies?
What would marketers be using today if third-party cookies never existed? It's not just a hypothetical. Read more for cookieless identity solutions.
What the Heck is an Ad Server? And Why Do I Need One?
Let’s be honest—do you really know what an ad server is? You can probably deduce that it’s a platform for serving ads. In essence it is.
9 Cutting-edge QR Code Advertising Strategies
QR code advertising is so hot right now. Why? With QR codes, CTV advertisers can engage viewers at every stage of the marketing funnel. Here are 8 QR code strategies to take your interactive video ads to the next level.
Renault Group Outperforms Industry Benchmarks With Personalized Creative
Renault was looking to increase brand awareness and gain interest in their new 2021 Duster. The approach: creative personalization.
Revolutionize TV Advertising with InnovidXP
InnovidXP – the first global measurement platform powered by ad serving data and creative personalization.
CPG Brands and Sequential Messaging: Ads So Personalized, You Won’t Need the Skip Button
There's so much potential for CPG brands to tell stories through sequential messaging. To get started, here’s what it is and how CPG brands can use it.
