Solutions > Marketer Solutions > CTV Solutions

Maximize Reach
and Engagement on CTV

Leverage the channel your customers are not only adopting at record rates, but where they are also willing to engage with brands.

Ad Serving Across Every CTV Device

In a landscape full of fragmentation, our solutions are designed to optimize the customer experience across all the screens they love.

Measurement that Means Something

Go beyond directional measurement like ratings to gain real insight into CTV audiences.

TV-First Identity Solutions

Built with CTV in mind, our cookieless household identity solution gives you a better picture of your audience.

CTV Made Simple

There’s no such thing as one-size-fits-all in CTV. Dozens of devices, shifting specs, and new platforms launching every year means that you need technology you can trust to help navigate creative, activate campaigns and calculate impact. Our built for television technology helps marketers confidently navigate this new streaming landscape through open integrations and unmatched delivery scale.

Serve Ads To The Widest Coverage of Platforms

Ensure your ads are seen by every audience through our unique partnerships with Roku, Hulu, Peacock and more.

Easy Encoding
& Validation

No more chasing down or manually encoding specs. Our platform automatically accounts for device type and encodes for 4K TV & beyond.

Trusted and
Independent

Independent and MRC-accredited, Innovid gives you the peace of mind you need in a world of walled gardens.

Talk To An Expert About CTV Ad Serving

Measurement Built with CTV in Mind

The exciting thing about CTV is its ability to combine the reach of linear with the measurability of digital. Analyze your campaign performance with comprehensive household-level reach and frequency insights that enable you to optimize performance over time.

Insights to Help You Optimize

Whether it’s driving incremental reach performance or reallocating budgets to rev up ROAS, Innovid’s CTV Insights helps you track over 40 metrics to help analyze household reach and frequency, including:

Incrementality
Unique Reach Premium
Unique Reach Efficiency
Cost per Unique Reach
Cost per Total Reach
Light (1-2x), Medium (3-9x,) and Heavy (>10x) Frequency
Reach of the U.S. CTV Household Universe

CTV & Linear Together For Broader Reach & Frequency

When it comes to TV, identifying where audiences overlap can be a daunting task. To address this gap, Innovid and Roku teamed up to provide the most granular measurement and analytics available to help you understand your de-duplicated reach across CTV and linear TV buys, optimize media spend, and avoid audience fatigue.

Talk To An Expert About CTV Measurement

An Identity Solution that Addresses the Nuances of CTV

Improve how you map consumers and link disjointed identities with a cookieless, privacy compliant household view. Our proprietary technology provides a unique source of truth that matches data such as IP addresses and device IDs to key CTV ad management signals for a more reliable picture of the audience.