Ad Serving Across Every CTV Device
In a landscape full of fragmentation, our solutions are designed to optimize the customer experience across all the screens they love.
Measurement that Means Something
Go beyond directional measurement like ratings to gain real insight into CTV audiences.
TV-First Identity Solutions
Built with CTV in mind, our cookieless household identity solution gives you a better picture of your audience.
CTV Made Simple
There’s no such thing as one-size-fits-all in CTV. Dozens of devices, shifting specs, and new platforms launching every year means that you need technology you can trust to help navigate creative, activate campaigns and calculate impact. Our built for television technology helps marketers confidently navigate this new streaming landscape through open integrations and unmatched delivery scale.
Serve Ads To The Widest Coverage of Platforms
Ensure your ads are seen by every audience through our unique partnerships with Roku, Hulu, Peacock and more.
No more chasing down or manually encoding specs. Our platform automatically accounts for device type and encodes for 4K TV & beyond.
Independent and MRC-accredited, Innovid gives you the peace of mind you need in a world of walled gardens.
Measurement Built with CTV in Mind
The exciting thing about CTV is its ability to combine the reach of linear with the measurability of digital. Analyze your campaign performance with comprehensive household-level reach and frequency insights that enable you to optimize performance over time.
Insights to Help You Optimize
Whether it’s driving incremental reach performance or reallocating budgets to rev up ROAS, Innovid’s CTV Insights helps you track over 40 metrics to help analyze household reach and frequency, including:
- Unique Reach Premium
- Unique Reach Efficiency
- Cost per Unique Reach
- Cost per Total Reach
- Light (1-2x), Medium (3-9x,) and Heavy (>10x) Frequency
- Reach of the U.S. CTV Household Universe
CTV & Linear Together For Broader Reach & Frequency
When it comes to TV, identifying where audiences overlap can be a daunting task. To address this gap, Innovid and Roku teamed up to provide the most granular measurement and analytics available to help you understand your de-duplicated reach across CTV and linear TV buys, optimize media spend, and avoid audience fatigue.
An Identity Solution that Addresses the Nuances of CTV
Improve how you map consumers and link disjointed identities with a cookieless, privacy compliant household view. Our proprietary technology provides a unique source of truth that matches data such as IP addresses and device IDs to key CTV ad management signals for a more reliable picture of the audience.
Innovid’s Household ID
A TV-first, cookieless, and privacy compliant solution.
Near 100% coverage across 75MM+ U.S. CTV homes
Serving 50% of all U.S.-based CTV ads
Clusters of IDs that account for changes in real-time
Proprietary data maps devices between IDs
Want to Learn How We Can Make Your Advertising Easier?