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Solutions > InnovidXP

The Global Measurement Platform Built for Converged TV

Uniting delivery, creative, and measurement in one platform, InnovidXP is a scalable, end-to-end solution that automatically counts and attributes converged TV campaigns worldwide.

Cross-Platform TV Ad Measurement

TV measurement is experiencing a revolution thanks to emerging platforms, diversified datasets, and an industry-wide quest for new metrics.

InnovidXP delivers unparalleled visibility into audience reach and performance through a unified view of the converged TV universe. Its “superpower” comes from the massive scale of Innovid’s ad-serving footprint and scaled linear data – driven by 1B+ video impressions processed daily and delivered to 95M+ households.

Advertisers get consistent measurement across linear and CTV (even walled gardens!) for real-time insights on reach and frequency, unique and unduplicated reach, and outcomes. From a single platform, InnovidXP is always-on, automated, independent intelligence that enriches every aspect of converged TV campaign strategies.

Cross Platform Ad Measurement

Audience Measurement & Performance Outcomes for the Total TV Ecosystem

InnovidXP measures linear and CTV for local, national, and global TV advertisers and encompasses a broad set of KPIs that provides measurement flexibility and always-on, actionable insights to evaluate both media and creative performance.

InnovidXP includes:

  • A unified view of converged TV campaigns, providing consistent audience measurement and proof of performance
  • Always-on reach and frequency metrics, including optimal reach and frequency for the greatest efficiency
  • Measurable KPIs that prove ROI and directly tie TV to business outcomes
  • Unique and unduplicated reach of CTV beyond linear and within individual publishers, including programmatic buys
  • Expansive household-level footprint of 95M+ households and complete local coverage across all 210 DMAs

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Audience Measurement

Superior Data. Superior Measurement.

InnovidXP leverages multiple datasets that “connect the dots” across linear and CTV advertising, audiences, and outcomes. This includes second-by-second CTV ad impressions from Innovid’s built-for-TV ad server, direct integrations, and certifications with thousands of streaming publishers and DSPs. It also encompasses linear viewership and ad-occurrence data from a diverse set of industry-leading partners and sources, spanning ACR data, STBs, and smart TVs.

Metrics that Matter

With a unified view of linear and CTV advertising, InnovidXP enables marketers – across global markets and industries – to measure the KPIs that matter the most to them. Always-on reporting delivers transparency into metrics that prove ROI and demonstrate business impact, including sales, registrations, app activities, web visits, audience reach, and more.

  • Unlock which networks, publishers, creatives, days, and dayparts deliver the strongest performance
  • Track media efficiency with metrics such as cost per reach and frequency, and reach and frequency tied to outcomes
  • Drill into reach extension analysis to measure unique and unduplicated audience reach
Metrics That Matter

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