Cross-Platform TV Ad Measurement
TV measurement is experiencing a revolution thanks to emerging platforms, diversified datasets, and an industry-wide quest for new metrics.
InnovidXP delivers unparalleled visibility into audience reach and performance through a unified view of the converged TV universe. Its “superpower” comes from the massive scale of Innovid’s ad-serving footprint and scaled linear data – driven by 1B+ video impressions processed daily and delivered to 95M+ households.
Advertisers get consistent measurement across linear and CTV (even walled gardens!) for real-time insights on reach and frequency, unique and unduplicated reach, and outcomes. From a single platform, InnovidXP is always-on, automated, independent intelligence that enriches every aspect of converged TV campaign strategies.
Audience Measurement & Performance Outcomes for the Total TV Ecosystem
InnovidXP measures linear and CTV for local, national, and global TV advertisers and encompasses a broad set of KPIs that provides measurement flexibility and always-on, actionable insights to evaluate both media and creative performance.
- A unified view of converged TV campaigns, providing consistent audience measurement and proof of performance
- Always-on reach and frequency metrics, including optimal reach and frequency for the greatest efficiency
- Measurable KPIs that prove ROI and directly tie TV to business outcomes
- Unique and unduplicated reach of CTV beyond linear and within individual publishers, including programmatic buys
- Expansive household-level footprint of 95M+ households and complete local coverage across all 210 DMAs
Superior Data. Superior Measurement.
InnovidXP leverages multiple datasets that “connect the dots” across linear and CTV advertising, audiences, and outcomes. This includes second-by-second CTV ad impressions from Innovid’s built-for-TV ad server, direct integrations, and certifications with thousands of streaming publishers and DSPs. It also encompasses linear viewership and ad-occurrence data from a diverse set of industry-leading partners and sources, spanning ACR data, STBs, and smart TVs.
Metrics that Matter
With a unified view of linear and CTV advertising, InnovidXP enables marketers – across global markets and industries – to measure the KPIs that matter the most to them. Always-on reporting delivers transparency into metrics that prove ROI and demonstrate business impact, including sales, registrations, app activities, web visits, audience reach, and more.
- Unlock which networks, publishers, creatives, days, and dayparts deliver the strongest performance
- Track media efficiency with metrics such as cost per reach and frequency, and reach and frequency tied to outcomes
- Drill into reach extension analysis to measure unique and unduplicated audience reach
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