Ad Council Taps Interactive CTV to Drive Engagement With Lung Cancer Screening Awareness Campaign

September 24, 2021


Ad Council, in collaboration with Innovid and the American Lung Association, sought to increase awareness of the importance of lung cancer screening, driving viewers to take a lung cancer screening eligibility quiz at to see if they are at high risk for lung cancer and should be screened. The compelling video creative, featuring a pair of lungs made of matches erupting into a ball of flames, illustrated how quickly lung cancer spreads and emphasized the importance of early detection through screening.


Innovid volunteered their ad serving, creative, and professional services team to support the lung cancer screening awareness campaign. Our creative team built and executed a branded canvas to surround their existing video experience with additional branding, scrollable content, and a QR code driving viewers to take the lung cancer screening eligibility quiz at


  • 475k Interactive Impressions
  • .03% QR Code Scan Click Rate (Beating the average by 33.5%!)
  • 0.26% Engagement Rate

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