CTV By the Numbers: Growth, Gaps, and What Markerters Can't Ignore (Infographic)
By
Innovid
,
July 17, 2025
•
min read
CTV is having a moment—but turning hype into impact takes more than just ad spend. This data snapshot from Mediaocean’s H2 Market Report and Innovid’s 2025 Benchmarks reveals what marketers want most in H2 2025 and beyond: creatives that resonate, measurement that matters, and tools that reduce waste and maximize reach and outcomes.
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