CT Lottery Uses Interactive CTV to Boost Awareness and Drive Conversions to Site

December 28, 2021

CT Lottery Case Study


CT Lottery approached Innovid with the goal of increasing awareness and promoting their game, KENO. They already had a successful pre-roll campaign underway but wanted to see how they could complement those videos by driving people to their mobile site to learn more.


Innovid’s creative team built and executed a canvas unit to accompany CT Lottery’s existing video assets. For boosting awareness, KENO specific assets surrounded the video experience. To drive conversions for further learning, a QR code was included that linked to game information on their site.


.08% QR Code Scan Click Rate

(Beating the average by 4x!)

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