Data Innovation: How Big Global Brands are Building the Future of Convergent TV
Advertisers have more data than ever before, but how can they apply these insights to inform marketing strategies and drive impact? As audiences continue to migrate to streaming, they’re also expecting better ad experiences. Convergent TV enables marketers to more effectively reach their most relevant audiences, but CTV requires a new approach to media strategy.
David Spencer, Manager of Emerging Media and Partnerships at General Motors and Tal Chalozin, Co-founder and Chief Technology Officer at Innovid, explore opportunities in CTV and outline how agencies, brands, and networks can evolve their advertising to make the most of TV’s new normal.