Effectiveness has leveled up – this is why your media is working harder than ever
Effectiveness has turned a corner, and for some buyers, media is working harder than ever. So how can you take advantage and level up your effectiveness?
Subjects to be discussed: Are we getting better at advertising online? (Are increasingly sophisticated options and formats and experimentation increasing effectiveness?) / Offline budget allocation – is reach being eroded/are prices too high? / Is there relevant talent within teams to measure effectiveness?
Chair: Omar Oakes, Editor, The Media Leader
Speakers: Gordon Black, Director, Paid Media Measurement, adidas, Emma Cranston, Client Services Director, Ozone, and Jo Kinsella, President, InnovidXP, Innovid