Right Here, Right Now Campaign Series: Finding the TV Ad Metrics that Matter & Making them Actionable

Hey, TV advertisers, are you measuring what really matters? We mean those KPIs that are unique to your business, align to campaign goals, and prove the value of converged TV investments. And, equally as important, are you acting on that intel? 

As part of our “Right Here, Right Now” video series with Campaign, Innovid takes a look at what advertisers are measuring today – from reach and frequency, to awareness and outcomes (and everything in between) – and how they are using those insights for continuous optimization. Watch the video today and hear what experts from Comcast Advertising, Carat, Upwave, Mars Petcare, Tubi, Yahoo!, The 4A’s and Innovid have to say on the matter!  #admeasurement #TVadvertising