Innovation in Cross-Platform Measurement

July 11, 2022

Reach, frequency, accuracy—oh my. Tune in to Innovid’s  latest video to discover which converged TV metrics industry leaders say matter most. You’ll hear directly from Comcast Vice President of Marketing, James Rothwell; Fox’s Senior Vice President of Data Strategy & Sales Innovation, Dan Callahan; NBCU’s Executive Vice President of Measurement and Impact, Kelly Abcarian; and more. #admeasurement #TV