Innovation in Cross-Platform Measurement
July 11, 2022
Reach, frequency, accuracy—oh my. Tune in to our latest video to discover which converged TV metrics industry leaders say matter most. You’ll hear directly from Comcast Vice President of Marketing, James Rothwell, Fox’s Senior Vice President of Data Strategy & Sales Innovation, Dan Callahan; NBCU’s Executive Vice President of Measurement and Impact, Kelly Abcarian; and more.