Innovid Measures 80% Unique Reach Percentage for General Motors
Analyze CTV’s impact on brand awareness and optimal creative frequency.
Innovid’s measurement solution revealed high impression volumes (76 MM) combined with diversified publishers (23 publishers) enabled General Motors to maximize unique reach percentage and unique reach efficiency.
76MM CTV Impressions
80% Unique Reach Percentage
~22% Unique Reach Efficiency
3.7X Average Campaign Frequency