Interactive Trivia Drives Engagement on Connected TV
With increased demand for socially distanced learning, Florida Virtual School sought out innovative ways to drive brand awareness and stimulate customer engagement for their accredited, award-winning virtual Kindergarten-12 curriculum.
Looking to highlight Florida Virtual School’s engaging e-learning curriculum, Innovid designed two custom interactive CTV experiences. By leveraging Innovid’s trivia format, Florida Virtual School was able to gather real-time customer engagement and drive awareness about their unique approach to online learning.
The interactive features within this campaign yielded increased engagement with viewers, including:
0.86% trivia engagement rate.
+72% lift over average engagement benchmark.*
68% trivia response rate.**
+76s trivia time earned.
*Percentage increase over average benchmark rate 0.5%
**Answered at least one question