Paramount and THQ Nordic Deliver Unparalleled Engagement With Interactive CTV

Goal: 

THQ Nordic partnered with Paramount to drive awareness and sales for the newly released game, SpongeBob SquarePants: The Cosmic Shake.  The campaign’s goal was to strategically leverage the influential reach of Paramount’s EyeQ Kids & Family content bundle to effectively engage the target audience with videos that promoted the game through game footage previews and kid’s testimonials.

Strategy:

Innovid recommended an Interactive Canvas to surround THQ Nordic’s video assets and deepen the connection with the highly-engaged Paramount audience.  The playful ad experience was designed to entertain and delight the target audience by giving viewers the option to guess which costume SpongeBob was wearing, mirroring a key feature of the game.  Four versions of the interactive ad experience were created, showcasing different costumes, to provide viewers a unique experience each time.

Outcome:

• 7.1% Average Engagement Rate Across All Versions
• 98.5% Of Interactions Came From Survey Engagement
• 13x Higher Engagement Than Innovid Benchmarks