Paramount and THQ Nordic Deliver Unparalleled Engagement With Interactive CTV

October 17, 2023


THQ Nordic partnered with Paramount to drive awareness and sales for the newly released game, SpongeBob SquarePants: The Cosmic Shake.  The campaign’s goal was to strategically leverage the influential reach of Paramount’s EyeQ Kids & Family content bundle to effectively engage the target audience with videos that promoted the game through game footage previews and kid’s testimonials.


Innovid recommended an Interactive Canvas to surround THQ Nordic’s video assets and deepen the connection with the highly-engaged Paramount audience.  The playful ad experience was designed to entertain and delight the target audience by giving viewers the option to guess which costume SpongeBob was wearing, mirroring a key feature of the game.  Four versions of the interactive ad experience were created, showcasing different costumes, to provide viewers a unique experience each time.


  • 7.1% Average Engagement Rate Across All Versions
  • 98.5% Of Interactions Came From Survey Engagement
  • 13x Higher Engagement Than Innovid Benchmarks


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