Renault Sees 301% Lift in Engagement Through Personalized Video Gallery

Goal:

Renault set out to increase brand awareness and interest in their new 2021 Duster. Specifically, the brand wanted to target prospective car buyers with details about the new features developed for this model. In order to get the most out of their already produced premium video ads, it was extremely important for Renault to highlight not just one video, but four, to fully maximize the engagement of their viewers.

Strategy:

To maximize awareness for Renault’s 2021 Duster, Innovid looked to build a creative that spoke to the specific audiences Renault’s media agency, Havas, was buying. With Renault’s creative agency, Publicis, Innovid designed the creative framework and versioned out different messaging per the target audience’s selected by Havas. The result, a dynamic interactive video gallery showcasing the premium content produced by Publicis of the Duster’s unique features. Innovid developed a total of twenty-five dynamic versions of the ad to match the content with the targeted audiences. Additionally, a branded canvas and call-to-action was incorporated into the design to enable direct action from interested car buys to learn more details on the model.

Outcome:

The campaign generated some compelling results, driving business objectives across numerous KPI categories:

+291% higher video click-through rate

+43 seconds additional time earned over a 30-second pre-roll

+301% higher video engagement