Right Here, Right Now Campaign Series: Collaboration to Drive Progress

The importance of cross-industry collaboration has been discussed, in theory, for years: to move forward, we have to do it together. Today, we’re finally seeing collaboration in action across brands, publishers, industry bodies, technology companies, data providers, and more.

In the last video in our “Right Here, Right Now” series with Campaign we take a look how through transparency, data sharing, and accountability, siloes are crumbling and everyone – buyers, sellers, and even viewers – are realizing the benefits of collaboration.