Right Here, Right Now Campaign Series: Collaboration to Drive Progress in TV Advertising
The importance of cross-industry collaboration in TV advertising has been discussed, in theory, for years: to move forward, we in the advertising industry have to do it together. Today, we’re finally seeing collaboration in action across brands, publishers, industry bodies, technology companies, data providers, and more.
In the last video in our “Right Here, Right Now” series with Campaign we take a look how through transparency, data sharing, and accountability, siloes are crumbling and everyone in TV advertising – buyers, sellers, and even viewers – are realizing the benefits of collaboration. Watch the video today and hear what experts from Upwave, Comcast Advertising, The Trade Desk and Innovid have to say on the matter! #TVadvertising