Toyota and Saatchi & Saatchi Partner with Innovid to Drive Local, Relevant Offers
March 24, 2018
In order to maximize the success of Toyota’s Sales Events, Innovid and Saatchi and Saatchi worked together to incorporate localized, data-driven creative messaging within Toyota’s video ads. Advancing beyond traditional overlays and end cards, this unique campaign seamlessly integrated zip-code level offers into the video experience to drive audiences to their local dealerships, showcasing data-driven creativity and efficacy in digital video.