Mobile Video Solutions
Reaching the Unreachables with Mobile Video
Video is now most commonly viewed on mobile devices. eMarketer has predicted that 77 percent of all video spend will be executed programmatically in 2019, and that nearly 80 percent of programmatic ad spend will go to mobile rather than desktop. Agencies and advertisers are increasingly aware that broad swaths of their customers – particularly valuable millennials – are unreachable via traditional channels and use a smartphone or tablet as their primary viewing device.
Innovid is spearheading the way to scale mobile video with more measurement capabilities and engagement units to drive real value for brands and consumers.
Interactive end cards for VAST inventory deliver 20% higher conversions — 4x the standard engagement for video.
Measurement and Viewability at Scale
Innovid supports all leading viewability vendors across compatible publishers for VAST inventory – the most widely available mobile inventory type – as well as VPAID.
From partnerships with leading SDK providers like Fyber, InMobi and MoPub, to all leading verification companies, to industry bodies like the IAB Tech Lab, Innovid’s team has the technology and creative capabilities to deliver the most effective mobile video experiences.