Global CTV & Creative Insights
Global CTV & Creative Insights
Report: Advertisers Are Adapting
to the Future of Converged TV Today
Report: Advertisers Are Adapting
to the Future of Converged TV Today
The Great Unification of Converged TV is Here
The Great Unification of Converged TV is Here
The CPG Guide to CTV: Uncover the Latest Actionable Insights & Best Practices
The CPG Guide to CTV: Uncover the Latest Actionable Insights & Best Practices
An independent advertising and
measurement platform for the world's largest brands
Effortlessly engage your audiences with scaled ad serving, data-driven personalization, and converged TV measurement across linear, CTV and digital.

Connected TV Advertising Made Simple
There’s no such thing as one-size-fits-all in CTV advertising. Dozens of devices, shifting specs, and new platforms launching every month means that you need technology you can trust to help navigate creative, activate campaigns, and calculate impact. Our built-for-television technology helps marketers confidently navigate the streaming landscape through open integrations and unmatched delivery scale.
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Global Ad Serving Built for the Biggest Screen
Simplify global ad delivery with instant validation and automatic encoding to unique publisher requirements in more than 70 countries — all from a single asset. As audiences make the switch from linear to connected TV, our built-for-television approach helps marketers confidently follow suit while connecting across channels.
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Seamless Creative Management for CTV and Beyond
The impact of engaging, personalized creative cannot be overstated, but bringing that to life — at scale — can be intimidating. That’s where our award-winning creative management solutions come into play. Use our interactive and dynamic creative optimization (DCO) tools to create customized ads designed to improve performance and deliver against your unique business objectives.
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TV Measurement, Revolutionized
Now more than ever, advertisers need a comprehensive view of audiences and independent, real-time TV ad measurement across devices and platforms. InnovidXP delivers what advertisers want: powerful cross-platform measurement that surfaces the always-on insights needed to make strategic decisions for reaching and engaging audiences everywhere, including walled gardens.
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A Forward-Thinking Approach to Identity Resolution
Identity is a critical component to advertising, but our evolving ecosystem will never adapt to a one-solution-to-rule-them-all approach. To help you better understand and target audiences, Innovid Key unlocks numerous identity solutions, anchored in an unparalleled ad serving footprint across over 95 million CTV homes, in a secure, privacy-compliant manner. The result is identity resolution at scale that allows you to reach the right people with the right message while ensuring data transparency and ownership.
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Publisher Solutions to Maximize Advertising Revenue
Navigate the streaming world with an independent partner that's trusted by publishers, agencies, and brands. Our leading creative and measurement solutions, proprietary SDK technology, and seamless integrations with tools you already know and love will help improve campaign performance, enhance the viewer experience, and maximize revenue across all screens — including the biggest screen in the home.
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You'll Be In Good Company










GSK Consumer Healthcare Taps Into Personalisation to Improve ROI Nearly 20%
19.4%
Increase in Media Efficiency
Vs. Previous Year's ROI
Vs. Previous Year's ROI
60%
Increase in Purchase Intent
30%
Lower CPM Across
Social vs. Planned
Social vs. Planned
Innovid Insights Measures 80% Unique Reach Percentage for General Motors
80%
Unique Reach Percentage
3.7x
Average Campaign Frequency
76MM
CTV Household Impressions
Mondelēz Ritz Personalizes Around Social Gatherings for a 340% Boost in CTR
340%
Higher Video
Click-Through Rate
Click-Through Rate
30%
Higher Video
Completion Rate
Completion Rate
108%
Higher Video
Engagement
Engagement
Anheuser-Busch Benefits from 45% Decrease in Cost Per Unique Reach
88%
Unique Household Reach
2x
Average Household Frequency
45%
Decreased Average
Cost Per Unique Reach
Cost Per Unique Reach
American Honda Motor Co., Inc.
Innovid Insights allowed us a new and interesting view into how our CTV investments work together. Innovid gave us the ability to leverage a single platform to gain a streamlined view of our campaigns. We appreciate their agnostic perspective and we are excited to see them continue their unique measurement of the video ecosystem.
Phil Hruska
Media Department Head
Mondelez Delivers Emotionally Resonant Experiences or a 29% Lift in Ad Recall
29%
Lift in Ad Recall
38%
View-Through Rate
on YouTube
on YouTube
1.5x
Lift over Display
Benchmark for CTR
Benchmark for CTR
Innovid Insights Measures 87% Unique Reach Percentage for Whirlpool
87%
Unique Reach Percentage
3.3x
Average Campaign Frequency
+2.5%
Benchmark Reach
of US CTV Universe
of US CTV Universe
Davis Elen Advertising Taps Innovid Insights To Drive Unique Reach For Toyota
96%
Unique Reach Percentage
~4.3x
Average Campaign Frequency
~35%
Decreased Average
Cost Per Unique Reach
Cost Per Unique Reach
Renault Sees 301% Lift in Engagement Through Personalized Video Gallery
291%
Higher Video
Click-Through Rate
Click-Through Rate
43
Seconds Additional Time
Earned Over a 30-Second Pre-Roll
Earned Over a 30-Second Pre-Roll
301%
Higher Video
Engagement
Engagement
InnovidXP Delivers Single Source Of Truth For Converged TV
39%
Uplift in Engaged
Linear TV Households
Linear TV Households
78%
Incremental Reach Beyond Linear
4x
CTV Response Rate
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