Innovations to leverage CTV’s full potential
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Why Ad Frequency on CTV Is Frustrating — and Why It No Longer Has to Be
Eliminating a pain point for advertisers, Harmony Frequency is a holistic frequency management solution that optimizes campaigns across CTV and digital advertising.
Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing
Thousands of senior marketers from the world’s biggest brands talked shop at ANA’s flagship event, and a recurring motif seemed to surface—reinvention.
Calling All Cord-Cutters: Advertising Week NY Day 3
As Advertising Week NY wraps up, the conversations that resonated the AMC halls focused on customer choice, streaming content, measurement, trust, and authenticity.
Rethinking TV: Driving Growth, Relationships and Experiences Through Data
At Innovid’s The Future of TV is Now series at Advertising Week NY, heavyweights Sir Martin Sorrell and Deborah Wahl discussed ways in which data and creativity reshaped marketing efforts.
Why Prioritizing Personalization Is Paramount
How brands including Volvo and Pringles get major results using targeted messaging on connected TV.
Kellogg’s Pringles, CBS Interactive, and Innovid Debut First Live Streaming Interactive TV Advertising Campaign during the Big Game
Kellogg’s Pringles, CBS Interactive and Innovid launched the first live streaming interactive CTV campaign during Super Bowl LIII.
Innovid CTO & Co-Founder, Tal Chalozin, Inducted into the American Advertising Federation (AAF) Hall of Achievement
We celebrate our CTO and Co-founder, Tal Chalozin, on his induction into the 2018 class of the American Advertising Federation (AAF) Hall of Achievement.
