Innovations to leverage CTV’s full potential
Vice President, Marketing
Mind the gap: Why advertisers must act now on CTV
While consumers are flocking to connected TV (CTV), advertiser spending just hasn’t caught up.
The Many Reasons Brands Love Advertising on Live-Streamed Sports
Innovid’s Winning Big with CTV Advertising on Live-Streamed Sports explores why advertisers are embracing the shift of live sports telecasts to streaming.
Why the Modern Ad Server Is a Marketer’s Secret Superpower
The modern ad server is a combination of technology and intelligence that gives marketers superpowers to solve the ad industry's biggest challenges.
Medal-Winning Advertising
With the unmatched data from our ad server, Innovid has identified medal-winning ads in the Video Completion Rate and Click-Through Rate categories.
3 Key Trends Defining Cannes Lions 2024
These three advertising topics drove discussions at Cannes Lions 2024 and will be crucial to the success of brands, agencies, and publishers.
Can the CTV Advertising Ecosystem Avoid the Mistakes of the Past?
As linear TV rapidly approaches its fully digital future, we can learn a lot from the mistakes of the digital display past to create a better CTV future.
New Streaming Service Shows Live Sports Are Running to CTV
The new ESPN, Fox, Warner Bros. sports streaming platform doesn’t have a name yet, but it has a clear message: The era of CTV advertising is upon us.
