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Solutions > Marketer Solutions > Creative Management

Seamless creative management
across every channel

Leverage dynamic creative optimization, interactive ads, and more to effortlessly engage your audiences.

Creative Solutions

Appeal To The Individual

The impact of engaging, personalized creative cannot be overstated, but bringing that to life — at scale — can be intimidating. That’s where Innovid’s award-winning creative management solutions come into play. Use our interactive and dynamic creative optimization (DCO) tools to create customized ads designed to improve performance and deliver against your unique business objectives.

Talk to an expert about Personalization caret

Dynamic Creative Optimization

Successful DCO depends on three critical components: data, content, and the ability to marry the two in a cohesive strategy. Create highly relevant customer experiences with our fully adaptable DCO frameworks and strategic decision trees that enable you to modify creative versions based on a wide variety of data signals. Then, gain alignment faster than ever before through preview tools that simulate real-time conditions.

True Omni-Channel Personalization

Nailing personalized creative across all channels doesn’t have to be a fantasy. Eliminate the hassle of using multiple vendors for your omni-channel creative needs. All your media — including TV, video, social, display, and DOOH — can be personalized, delivered, and managed with one partner.

Interactive CTV Ads

Interactive Ads
for Connected TV

Don’t miss the opportunity to engage viewers on the biggest screen in the home with interactive CTV ads. Innovid’s CTV Composer gives you the keys to quickly build interactive and personalized ads for over 25 devices. Use images, social assets, videos, and more to create experiences that allow viewers to explore additional content, offers, and products — all from the comfort of their couch.

Creative Ad Authoring Tools

Integrated Tools for
Streamlined Ad Authoring

Conceptualizing a personalized approach is hard enough; executing it shouldn’t be. Innovid’s Composer Suite offers full flexibility for you to compose ads using the tools you love, from Photoshop and After Effects to Google Web Designer and Innovid’s own Creative API. Our ad authoring solutions allow you to execute the design and development of interactive and personalized templates in tandem, giving you more time to focus on creativity.

Creative Management

Next-Level Personalization
Powered by Innovid Key

Developed to enable an accurate and persistent method for better understanding and targeting audiences, Innovid Key unlocks numerous identity solutions, together with Innovid’s proprietary Household Graph, in a secure, privacy-compliant manner. The result is identity resolution at scale that allows you to tell personalized stories on any device, avoid creative saturation and burnout, and more — all while ensuring data transparency and ownership.

Trusted. Reliable. Compliant.

Media Independent

Ensure your campaign results are accurate and honest by working with a completely independent partner.

Privacy Focused

Personalization and privacy go hand-in-hand. Innovid is committed to protecting and respecting consumer privacy, including the leading privacy regulations.

Interoperable

Choose which partners work best for your business needs and martech stack, with a platform that is completely open and flexible.

We Work With Everyone, So You Can Advertise To Anyone.

What Else Can We Help You With?

Want to Learn How We Can Make Your Advertising Easier?