The Future of Converged TV is Now

Roundel and Innovid teamed up to create this report which examines market changes and provides useful advice for the world of CTV where there are more ways to reach and engage audiences than ever.

Advertisers spend significantly more time measuring their campaigns than optimizing them. This gap is the converged TV disconnect, and it hits harder in the entertainment and finance verticals.

Our industry has seen long-standing barriers between buyers and sellers crumble due to changing demands for transparency, accountability, and data-backed insights.