Global Brands are Revolutionizing Audience Engagement with CTV Personalization

With the steady rise of video streaming, global brands can engage with their audiences in more innovative and creative ways than ever before. Dynamic creative optimization (DCO) allows marketers to leverage data to create the most relevant, personalized, and elegant consumer experience — and access to clean, defragmented data across the converged TV landscape is imperative to winning over a more engaged audience. In this 4A’s webinar, Innovid’s former CTO Tal Chalozin sits down with Mediabrands Content Studio’s Suraj Gandhi and 4A’s Chick Foxgrover to discuss what some of the largest global brands are doing to leverage the momentum towards addressable CTV.