Haix Optimizes TV Campaigns With InnovidXP To Increase eCommerce Visits
For European Retailer, Haix, eCommerce is a strategic sales channel. As such, the primary goal of their TV campaigns is to drive responses and ultimately sales.
Leveraging InnovidXP, Haix measured their TV campaigns’ immediate and longer-term impact on website traffic in the German market. The always-on analytics provided Haix with the ability to leverage granular performance data for campaign insights, and as a result, Haix increased TV spot inventory by 78% year-over-year, and through campaign optimizations, improved their ROI by 55%.
55% Improvement in ROI
+37% Increase in Immediate Visits
+24% Increase in Longer Term Visits
+78% Increase in TV Spot Inventory