Innovid enables converged TV ad measurement and optimization on 1 platform

October 5, 2023

Like almost everyone in the advertising business, you’re being asked to do more with less. How can you become more efficient in your converged TV ad campaign measurement and optimization? One easy way to boost your efficiency and effectiveness is to bring together your measurement and optimization efforts on a single ad-serving platform. Innovid’s new short video shows how our platform unifies measurement and optimization — across linear, CTV, and digital video — to provide insights that lead to action, and action that leads to results. Learn more about how the Innovid platform can help you: Watch the video today. #admeasurement #optimization