Resources Back to Resources Innovid ready to take on Nielsen with its new measurement solution June 15, 2022 Recommended Knowledge CTV Measurement Case Study: Panera x InnovidXP — The Bread & Butter of Streaming TV Advertising Learn how Panera’s agency, Publicis, used InnovidXP to inform optimizations, capture cost efficiencies, and increase unique reach in streaming ads. CTV Measurement The Future of Converged TV is Now Innovid and Ascendant Network surveyed 100+ senior-level marketers to see how media and creative strategies have evolved in the age of converged TV. Omni-Channel Advertising Adapting Mix, Measurement, & Creative Strategies for Converged TV Innovid x Ascendant Network uncovered how advertisers are adapting their video mix, measurement, and creative strategies today to take advantage of the converged TV landscape.