The promise of creative technology

The PMW View: Innovid's Meta Ads MCP Integration

Meta ads MCP provides secure access to campaign data, and NIVO adds advertising expertise and workflow intelligence.

Invoca Expands Its Programmatic and CTV Ecosystem. Here's What That Means for Brands and Their Agencies.

Innovid mentioned as a key CTV partner for Invoca.

TV Home Screen Could Be Better Home Base for Sports Viewers

Grant Parker shares why the TV home screen is becoming a critical part of the fan experience