Measurement Innovation: Driving ROI with a Unified View of Converged TV

To surface the insights needed to reach consumers in a fragmented media landscape, marketers need consistent, cross-platform counting, more meaningful, real-time metrics and, above all, a unified view into all advertising and audiences across linear, CTV and digital. Jessica Hogue, GM of Measurement & Analytics at Innovid, shares the latest measurement innovation making an impact on the industry and how a unified view of converged TV can drive ROI for marketers.