Resources Back to Resources New Innovid Study: CTV Devices Account for Over Half of Global Video Impressions in CPG September 23, 2022 Recommended Knowledge CTV Advertising CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions Innovid analyzed +330 billion video impressions to uncover the latest CTV and creative insights for advertisers. Advertising Measurement NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On Innovid is proud to partner with NBCUniversal to provide advertisers with a unified, cross-platform view of linear and CTV advertising + actionable metrics for reach and outcomes. CTV Advertising Global CTV & Creative Insights A look into how global advertisers are adapting media & creative strategies today