The Hitchhiker’s Guide to Converged TV Measurement
April 4, 2023
Recommended Knowledge
Advertising Measurement
New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP
Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform.
Advertising Measurement
Wake The Bear & Simba Sleep Maximize ROAS Using InnovidXP In-Flight Optimizations
Simba Sleep, a UK-based direct-to-consumer mattress company, partnered with Wake The Bear to enhance their TV measurement strategy for their 2023 evergreen campaign.
Advertising Measurement
Advertisers Optimize Less Than They Measure. Why That’s a Problem.
With CTV, advertisers can use data to understand how their campaigns are performing. Then they can quickly optimize by doubling down on what’s working.