VAB Spotlight in Streaming | It’s Time to Unify Television

April 18, 2023

The TV experience is entering an entirely new phase. Modern viewers are now spread across screens, platforms, locations, and devices. As TV becomes increasingly fragmented across digital, advertisers musttake multiple factors into consideration. From consistent, omni-channel measurement to personalized, interactive creative and a focus on outcomes over reach and awareness — hear from industry leaders on where the market is today and where it needs to go for TV to reach its potential. Watch the video!  #streaming