Privacy Policy - Innovid

Innovid Privacy and Cookie Policy

Innovid, Inc., having its principal office and place of business at 30 Irving Place, 12th Floor, New York, NY 10003 (“Innovid”) has a strong commitment to protect the privacy of visitors and users. Our Privacy and Cookie Policy describes how information is collected and utilised by Innovid. This Privacy and Cookie Policy (the “Policy”) applies to visitors to the website located at (the “Innovid Website”), and to Innovid’s online interactive video advertising services provided to various advertisers, agencies, publishers and other business across various third party websites and online media (the “Services”). Please contact us with any questions or concerns at

We are committed to protecting and respecting your privacy. Protecting your privacy is paramount to us.  Please read the following carefully to understand our views and practices regarding your information and how we will treat it.  By accessing and using the Innovid Website and using our Services you consent to us processing your information in accordance with this Policy.

The Innovid Website may link to, and the Services may appear on, third party websites and online media. Innovid does not control and is not responsible for the privacy practices of third parties, and this Policy does not cover collection or use of information by third parties on such properties. Visitors to or users of such third party websites or other media should consult the privacy policies of such properties to learn about such third parties’ privacy practices. 

For purposes of this Policy, “Personally Identifiable Information” or “PII” means name, e-mail, address, telephone number, and any other information that can be used to identify, contact or precisely locate a person.

Non-PII” means information not included in the definition of “PII”, including information such as, pages or ads visited, time spent on each ad, referring domain, visit duration, items that visitors click or select, browser type, IP address and operating system.

Quick Guide to Content

  1. Innovid Website
  2. Cookies
  3. Innovid's Services
  4. Cross-Device Tracking
  5. Industry Self-Regulation
  6. Opt-Out of Interest-Based Advertising
  7. Data Retention
  8. Legal and Regulatory Compliance
  9. Third Party Service Providers
  10. Business Transfers
  11. Newsletter Subscriptions
  12. Aggregate Information
  13. Communication
  14. Data and Information Security
  15. Children's Privacy
  16. Consent to the Transfer of Information

Innovid Website


Innovid may collect Non-PII from visitors to the Innovid Website. This information may be used to monitor usage of the Innovid Website, conduct administration and troubleshooting, and assist in improvements to Innovid Website. Innovid may customize the content the visitor receives in future visits to the Innovid Website based on such visitor’s preferences and activities as determined based upon such Non-PII.

Registration Data and Account Data

If you register to use the Innovid Website as a customer of the Services (e.g., as an agency, advertiser or publisher customer), Innovid may request and store Personally Identifying Information you provide, such as your name, email address, company name, username, telephone number and address (collectively, “Registration Data”). Following your registration, you may use the Innovid Website to set up your account, view reports and/or manage or view advertising campaigns. Innovid may collect information about the manner of your use of the Innovid Website, including session length, IP Address, time of usage, viewed pages and files, and other information regarding your use of the Innovid Website (collectively with Registration Data, the “Account Data”). Innovid may use and retain Account Data in order to provide the Services to you, manage and maintain the account, conduct internal analysis, perform billing, invoicing and payment functions in connection with your account, send Services-related information, alerts and promotional messages to you, and maintain and improve the performance of the Innovid Website and Services.

Combination of Non-PII and Account Data

Non-PII may be combined with a visitor’s Account Data once the visitor has registered for or subsequently logged into the Innovid Website. The combined data is used to provide, monitor and assist in improvements to the Services and the Innovid Website, and to customize content displayed to you on the Innovid Website. Non-PII data, Account Data, Registration Data, and combined data collected from the Innovid Website is not sold or rented to third parties. In addition, such information is not shared with third parties except in the case of third party service providers, legal processes and aggregate information, as noted below.

Google Analytics

Innovid uses Google Analytics, a service provided by Google, to help analyze how users use the Innovid website and user interface. Google Analytics uses "cookies", which are text files placed on a user's computer or device, to track the user's activity (including information such as the user's flow, location by country, language, browser and OS, ISP and devices) on the Innovid website and user interface. We use this service with a view to analyzing usage across devices and offering improvements for all users. Google Analytics does not provide Innovid with any PII, and Innovid does not upload any PII or data that permanently identifies a particular device (such as a unique device identifier if such an identifier cannot be reset) to Google Analytics. To learn more about Google Analytics, please click here. To opt-out of this feature by installing the Google Analytics Opt-out Browser Add-on, please click here.


For customer management purposes, we provide a limited amount of information about users of the Innovid website and user interface (such as the user's email address and sign-up date) to Intercom, Inc., 98 Battery Street, Suite 402, San Francisco, CA 94111 USA (“Intercom”). We utilize Intercom for additional data analysis, e.g. retrieving a user’s sign-up date or activity when providing customer support. We may also use Intercom as a medium for communications, either through email, or through messages within our product. To help us understand our user base, Intercom collects publicly available information, such as a user’s company, job title, website URLs, social network handles and physical addresses. For more information on the privacy practices of Intercom, please visit Intercom’s services are governed by Intercom’s terms of use which can be found at If you would like to opt out of having this information collected by or submitted to Intercom, please contact us directly.


Innovid may collect the Non-PII noted in this privacy policy using cookies, which are small text files stored on the visitor’s computer. Visitors can set their browser to reject cookies altogether, to reject Innovid's cookies in particular, or to delete cookies. An End User of the Services may opt-out of interest-based advertising from Innovid; please refer to the Section entitled “Opt-Out of Interest-Based Advertising” below.

Innovid's Services

Innovid partners with numerous companies to provide online advertisements to visitors of third party websites and other online media (such visitors are referred to as “End Users”).

As an End User browses the Internet, he or she may visit Web pages, mobile applications or other online media that make use of the Services. When this happens, an End User’s browser or device may request advertisements from Innovid's system, and Innovid may collect Non-PII about this interaction, as well as about any further interaction by such End User with the advertisements provided by the Services and the pages or media on which such Services are utilized, such as impressions, clicks, mouse movements, viewing duration, IP address, date and time of interaction, information about the general geographical location from which an End User is viewing an advertisement, device type, and other Non-PII made available by the browser or device. In addition, in the event that the data being collected is from a mobile device, Innovid may also collect the mobile advertising ID of the device (e.g. IDFA and Google AdID). On occasion, Innovid may also receive from third parties Non-PII that enables advertisement optimization, independent of or in combination with the Non-PII collected by Innovid, such as audience interest segments and product categories.

The Non-PII collected by Innovid and/or received from third parties may be shared and used to provide information and reports to advertisers, agencies and publishers who participate in the Services, to schedule, deliver and optimize advertisements, to limit the number of times a specific advertisement is presented to the same browser or device (frequency capping), to detect and eliminate fraudulent activity, to administer and enhance the Services and perform internal analysis, and to help Innovid display, optimize, target and/or customize advertisements to the interests or preferences of End Users. Innovid may use certain general health-related segments received from third parties in delivering advertisements based on inferred End User interest in such topics, such as general health, wellness, common ailments and illnesses, beauty and fitness. Such health-related segments do not include sensitive health information (such as an End User having a certain medical condition like heart disease or arthritis).

From time to time, advertisements served by Innovid may contain functionality that enables an End User to enter PII into such advertisements or into the landing page to which such advertisements are linked, in order to allow the End User to sign-up for or receive information regarding an advertiser or publisher’s product, service, program or other offer. In the event that an End User elects to provide PII under such circumstances, Innovid may store such information and may share it with the advertiser, agency or publisher on behalf of whom the advertisement was served, and/or with such entity’s service provider. Innovid may use such information to fulfill or aid in the fulfillment of the End User’s request and/or to auto-populate future requests by the End User’s device. In cases where the advertisement contains functionality enabling Innovid to store the PII, the End User will have the option to opt-out of the storage of such information by indicating its preference in the appropriate checkbox shown in the advertisement. The End User should review the advertiser or publisher’s privacy policy to understand how such entity will process the PII entered by the End User. If you would like Innovid to delete all records of your PII, please send us an email at

Innovid works with Nielsen to better understand the reach of ad campaigns. To learn more about what information Nielsen collects, how it uses and shares that information and your choices, please visit

Cross-Device Tracking

Innovid may, or may use the services of third party companies to, establish connections between a user’s devices and to provide interest-based advertising across devices. Cross-device connections allow Innovid to understand that a single user is accessing advertisements served or measured by Innovid from multiple devices and to synchronize or target advertising messages and/or measure the performance of advertisements across those devices. If you would like more information about this practice and to know your choices with respect to it, please: (1) visit the NAI Mobile Choices page located here or the Ghostery opt-out program (currently available at to learn how to opt out of having your information collected in browsers for ad serving purposes; and (2) download the AppChoices application, available for iOS and Android (see, to learn how to opt out of having your information collected in mobile apps.

Industry Self-Regulation

Innovid is a member of the Network Advertising Initiative (NAI) and adheres to the NAI Codes of Conduct.

Opt-Out of Interest-Based Advertising

End Users can opt out of interest-based advertising served by Innovid. Click Here to opt-out, or opt-out through the NAI page located here. In order to comply with an opt-out request, Innovid may set a non-unique cookie for the sole purpose of complying with such request. If an End User deletes its cookies or changes computers or devices after opting out, he or she will need to opt out again by clicking the link in this paragraph. Please note that where an End User blocks cookies on his or her browser, Innovid will be unable to set an opt-out cookie, and therefore unable to abide by such End User opt-out request. In addition, to opt out on a mobile device, you may visit the NAI Mobile Choices opt-out page located here. Following an opt-out, Innovid's system will still provide advertisements to the End User. Please note, however, that these advertisements may be less relevant to such End User's interests.

Data Retention

PII and Non-PII (whether from desktop or mobile devices) are retained for up to 12 months. De-identified data is used for reporting and analysis, and may be stored as long as necessary to fulfill a legitimate business need or as required by law.

Innovid reserves the right to disclose information if it believes, in good faith, that such disclosure is required to comply with legal or regulatory requirements, or to protect others’ rights or prevent harm.

Third Party Service Providers

Innovid may retain certain third party service providers to perform functions and services on its behalf. Innovid may share information with these third party service providers, but only to the extent necessary to perform such functions and services, and only pursuant to obligations on such third party service providers that are consistent with this Policy.

Business Transfers

We may disclose information to third parties if we sell or buy any business or assets, in which case we may disclose your information to the prospective seller or buyer of such business or assets or if Innovid or substantially all of its assets are acquired by a third party, in which case information held by Innovid will be one of the transferred assets.

Newsletter Subscriptions

You can change your subscription status with regards to Innovid’s email newsletters at any time. To unsubscribe, you can follow the instructions on the bottom of each newsletter, or by emailing and writing "Cancel Newsletter Subscription" in the subject line.

Aggregate Information

Innovid may share aggregate and anonymous usage statistics regarding the Services with the public or businesses with whom Innovid works. Such aggregated information is not PII. Innovid may also use such aggregated information to help Innovid improve the design and delivery of its Services and increase its effectiveness for all users.


Innovid may send to registered users, advertisers, agencies and publishers Services and/or account activity-related announcements from time to time.

Data and Information Security

Innovid is committed to protect the security of the information it collects, and takes such measures as are in line with industry practice to safeguard the data in its possession from unauthorized alteration, destruction, access or misuse. We maintain tight controls over all the data we collect, retaining it in firewalled and secured databases with strictly limited and controlled access rights, to ensure it is secure. Access to PII is protected and controlled by password and restricted permissions. Please note that where we have given you (or where you have chosen) a password that enables you to access the Innovid Website or Services, you are responsible for keeping this password confidential. Please be aware however that no method of Internet transmission or electronic storage is 100% secure. Innovid cannot ensure or warrant the absolute security of information you transmit to us, and you transmit such information at your own risk. For additional information regarding security, please contact:

Children's Privacy

The Innovid Website and the Services are not intended for children under the age of 13, and children under the age of 13 are ineligible to register for an account on the Innovid Website. Innovid will never knowingly accept or solicit Personally Identifiable Information from a visitor or End User under the age of thirteen, and will delete accounts that it believes to be in violation of this restriction. If you become aware that a child under the age of 13 has registered to use the Innovid Website or has provided Personally Identifiable Information to Innovid, please contact Innovid at, so that Innovid can confirm and take appropriate steps to remove such account and delete the information.

The Innovid Website and the Services are operated in the USA. Innovid is an international business and so use of information provided by visitors, users and End Users necessarily involves the transmission of data on an international basis. If you, as a visitor, user or End User are located in the European Union, Canada or elsewhere outside of the USA, please be aware that information we collect may be transferred to and processed in the USA in accordance always with this Policy. By using the Innovid Website and the Services, or providing Innovid with any information, you consent to the collection, processing, maintenance and transfer of such information in and to the USA and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen.

Changes to the Privacy Policy

Innovid reserves the right to change or modify this Privacy Policy from time to time by posting the modified Privacy Policy on the Innovid Website. Your continued use of the Innovid Website or Services indicates your acceptance of the modified Privacy Policy.

Our mailing address is:

Innovid, Inc.
Attn.: Privacy
30 Irving Place, 12th Floor
New York, NY 10003

Last updated: October 5, 2017