Retail (Ad) Therapy: The Roles of CTV & Advanced Video Creatives
June 28, 2023
Recommended Knowledge
Advertising Measurement
Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company
Get an inside look at how Compulse used InnovidXP to optimize CTV campaign messaging and audience targeting in-flight, resulting in a 241% lift in KPI performance.
CTV Advertising
CTV Accounts for Half of Global Video Impression Share for Retail Advertisers
New global report from Innovid highlights sustained growth in CTV as retail advertisers prioritize reach and performance
CTV Advertising
A New Era for Streaming Ads: Publishers Are Upgrading Their AVOD Game
From Netflix’s ad-supported tier to the rise of free streaming services like Tubi and Freevee, there’s no question: AVOD is booming.