Innovid Harmony Direct: A More Efficient CTV Supply Path

In this short video, “Innovid Harmony Direct: A More Efficient CTV Supply Path,” Shamim Samadi, our Harmony Product Lead, demonstrates how our new product, Harmony Direct, streamlines the CTV advertising supply path. Ultimately, Harmony Direct redistributes substantial working media dollars back into the ecosystem, benefiting both publishers and advertisers by reducing time, effort, fraud, and environmental waste.

Learn more about Harmony Direct here.