Resources Back to Resources Integral Ad Science & Innovid team to improve CTV ad measurement and fraud mitigation September 16, 2021 Recommended Knowledge CTV Advertising Marketing Leaders Weigh In on the Most Important Trends in Advertising Marketing leaders from P&G, Ford, GM, and other leading brands discussed crucial trends in advertising with Beet.TV and Innovid. CTV Advertising Innovid Partners with 51ToCarbonZero in Move Toward Net-Zero Innovid partners with 51toCarbonZero to help reduce its carbon footprint and promote sustainability across all of its products and solutions. CTV Advertising Black Friday Is Here. So Is Our Shoppable Ads "Tip & Tricks" Infographic Innovid's new infographic — Tips & Tricks for Highly Effective Shoppable CTV Ads — offers actionable advice make your shoppable ads drive greater engagement and stronger sales.