Integral Ad Science & Innovid team to improve CTV ad measurement and fraud mitigation

CTV provides advertisers unprecedented “Goldilocks” scale to ensure that your reach and frequency level is neither too high nor too low — but just right.

Global Converged TV Measurement Platform Provides Unrivaled View of CTV + Linear Universe & Powers Instant Optimization

Innovid's Harmony is a first-to-market product suite bringing harmony to the CTV advertising ecosystem for advertisers, publishers, and media platforms.