Mediaocean Releases 2025 H2 Market Report: CTV, AI, & Identity Lead Marketer Priorities in a Fragmented Media Landscape

Innovid Expands Harmony with Conversion Signals, Unlocking Real-Time Optimization Across CTV & Digital

Amazon, Disney, Google’s Display & Video 360, LG Ads, Roku, Samsung Ads, Spectrum, & The Trade Desk Among Early Adopters

How CTV Is Making Ads More Interactive - And More Effective

CTV and streaming platforms are constantly reinventing the ad experience to keep viewers engaged, especially during ad breaks.

AdRoll & Innovid Partner to Deliver Independent, Outcome-Based CTV Measurement

InnovidXP will integrate into AdRoll’s Connected TV (CTV) offering to combine outcome-based measurement with AdRoll’s cross-channel platform.