Navigating the Evolving CPG Advertising Marketplace
The strong and steady growth of streaming apps has further secured CTV’s role in the advertising mix, and CPG marketers face new challenges as they navigate a shifting paradigm. Brand loyalty is at an all-time low. Fragmentation across channels stand as roadblocks to accurate measurements and evaluation of ROI. Innovid’s Barret Roberts, VP, Head of Industry CPG, will speak to Innovid’s platform solutions in ad serving, converged TV measurement, and personalization — and how they are enabling leading CPG advertisers to drive results in today’s ever-changing marketplace.