Innovid

Chrome Officially Begins Shutting Down Cookies, but Life Finds a Way

Even though Google Chrome is deprecating cookies, advertisers working with Innovid will still be able to deliver, personalize, and measure their ads.

Squadron Taps InnovidXP to Measure & Optimize TV Investments for High-Growth Startups

With InnovidXP, a global measurement platform built for converged TV, Squadron supplies its clients with real-time proof of TV advertising’s impact.

Why the Media Rating Council is Poised to Become Even More Crucial

New Innovid research shows 86.8% of advertisers place a high value on MRC accreditation.

Innovid's Continuing Focus on the Future of TV Advertising Measurement

Innovid is focused on the future of TV ad measurement for brands, agencies, and publishers in the fast-approaching world of 100% digital TV.

Looking Forward to 2024: A Message from Innovid's CCO

Innovid CCO Dave Helmreich reinforces the company's commitment to reimagining the possibilities of TV and says a new pricing structure is planned for 2024.

Case Study —  From Hurdles to High-Speed: Hybrid Ad Serving Helps Pharma Advertiser Increase Speed to Market

Innovid developed a hybrid ad serving approach with CMI Media Group and Compas that enabled the pharma agencies to get to market quicker.